9 - 11 Mar • America • Online
Why Marketing will Never be the Same
Digital Marketing Summit
Digital Marketing leaders are facing a barrage of new challenges around acquisition, retention, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
70
Attendees100%
Senior Executives9 Hrs
Industry InsightsSpeakers Include
Priya Mukhedkar
SVP Consumer Products
Rob Master
VP Media and Digital Engagement
Ashley Travis
Director of Digital Customer Experience - KFC Global
Tiffany Grinstead
VP Personal Lines Marketing
Brian Lange
SVP Marketing
Sneha Narahalli
VP Head of Product (Digital, Data & MarTech)
Tim Fullerton
Vice President Content & Channel Marketing
Jessica Holloway
Director of Sales
Satish Maram
Global Director ECommerce
James Meyers
Head of Marteq Strategy
Darryl Singer
Head of Revenue
Jennifer Miles
Executive Director Brand Marketing
Natalie Blakeney
VP Marketing
Carly Foy
Contextual Expert
Chris Baccus
VP Digital Marketing
Vincent Yang
CEO and Co-Founder
Why Attend
Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward.
Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
Event Agenda
09:00 - 09:20
Opening Remarks
09:20 - 09:50
Keynote
09:55 - 10:35
Keynote
Forget What You Thought You Knew: How Customer-Obsessed Brands Approach Content Differently
By the time this session ends, thousands of customers will have formed an opinion of your brand. What will it be? Learn how to transform your approach to content so that every connection is gold.
10:35 - 10:45
Insight Break
10:45 - 11:45
Roundtables
Track 1: Maximizing Personalization to Meet Consumers Where They Are
The modern customer journey spans multiple devices and channels, and as brands continue to focus on building relationships with customers, meaningful engagement should be the focus of their approach. A new balance has been struck between the on and offline worlds and now is the time to reimagine personalization tactics.
Track 2: Conversational Marketing - Fuelling the latest innovations in consumer engagement
The customer journey has undergone major changes over the past two years, with mounting evidence to suggest that more and more people will increase their spending with a brand they engage with on social media. Brands have been communicating with their customers for years, so conversational marketing isn’t anything new. However, with the rise in social media and chatbots, these conversations can happen on a larger scale, faster and more seamlessly than ever before.
Track 3: Content to Commerce -Providing value through authentic content marketing
As customer journeys and mindsets are changing, the role of content marketing is becoming both more important and more complicated to deliver. 73% of marketers are already investing in social commerce, while 79% are expected to continue the trend over the next three years (Perform, 2021). Social commerce spending has risen by 35.8% to $36.62 billion over the past year, so how do you ensure you deliver content that drives the value and authenticity that consumers demand?
11:50 - 12:20
Closing Keynote
Live Stream and Video Commerce; The Future of Digital Is Here
The online behaviours that were pandemic accelerated are becoming permanent, as now more than half of the US Population is a Millennial, GenZ or younger. Authenticity, short, video content, and experiences are what they crave digitally. Shoppable video commerce and immersive, interactive live streams are a $300bn industry in China. These discovery and shopping behaviors are quickly moving west to the US, where the market size is expected to double in the next year.
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Gaming the Future: How Gaming is Influencing Digital Entertainment and Technology
The ubiquity of gaming has increasingly demanded attention from technologists and marketers alike. Through rapid growth and engagement over the past few years gaming has expanded the influence of gaming to shaping consumers' digital entertainment habits, generational media behaviors, and nothing less than the very future of the internet via concepts such as the metaverse. This session will explore gaming’s impact on the adoption of technology and entertainment consumption behaviors, with an emphasis on its role in shaping the future of entertainment and will help brands and marketers better understand how they should think about gaming in the years to come.
09:45 - 10:20
Panel Discussion
Diversity and Inclusion Panel
What is your awareness and understanding of diversity and inclusion, and how can you incorporate this into your marketing strategy? Marketing leaders must place a greater emphasis on teaching successful engagement with diversity. Research demonstrates that diverse groups are more innovative, creative, and better at solving the types of complex problems that confront contemporary society. Increasing diversity content in your marketing strategy can open up more opportunities and better prepares leaders to successfully lead in dynamic and complex marketplaces.
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: Maximizing Personalization to Meet Consumers Where They Are
The modern customer journey spans multiple devices and channels, and as brands continue to focus on building relationships with customers, meaningful engagement should be the focus of their approach. A new balance has been struck between the on and offline worlds and now is the time to reimagine personalization tactics.
Track 2: Conversational Marketing - Fuelling the latest innovations in consumer engagement
The customer journey has undergone major changes over the past two years, with mounting evidence to suggest that more and more people will increase their spending with a brand they engage with on social media. Brands have been communicating with their customers for years, so conversational marketing isn’t anything new. However, with the rise in social media and chatbots, these conversations can happen on a larger scale, faster and more seamlessly than ever before.
Track 3: Content to Commerce -Providing value through authentic content marketing
As customer journeys and mindsets are changing, the role of content marketing is becoming both more important and more complicated to deliver. 73% of marketers are already investing in social commerce, while 79% are expected to continue the trend over the next three years (Perform, 2021). Social commerce spending has risen by 35.8% to $36.62 billion over the past year, so how do you ensure you deliver content that drives the value and authenticity that consumers demand?
11:40 - 12:10
Closing Keynote
FROM CONTENT CREATORS TO ROI-DRIVERS: How influencer marketing went from a "nice to have" to a "must have" to drive growth
We want to show you how your brand can change its way of thinking about the importance of influencer marketing in your overarching marketing strategy. What used to be a nice way to get relatable content and tap into native audiences, has now evolved to being a must have in driving meaningful audience growth and driving ROI. It's time to re-think the role of influencers knowing how this space has evolved through innovation, new platforms and capabilities, and an explosion of new talent and creativity.
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
The Big Merg between Online and Offline Worlds
It’s easy to get lost in a bubble when working in digital marketing. We began to assume that during Covid everyone must be online in some capacity and ignore the fact that some of us just don’t gel with online advertising. For that reason, we often see brands push forward two marketing channels: online and offline.
09:45 - 10:25
Keynote
How Contextual Advertising Strategies Can Benefit Performance Campaigns
Facing new challenges from cookie deprecation and looking for new tools to best achieve your campaign goals? Join this session to discuss and discover how innovative techniques in contextual advertising are pushing the boundaries, giving marketers a new avenue to reach performance in a privacy-safe environment.
10:30 - 11:30
Roundtable Review
11:35 - 12:05
Closing Keynote
Those that play together, win together. Unifying creativity, analytics, and purpose
According to a study by McKinsey Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. Each element of the triple play is critical. Creativity is part of the origin story of marketing. It’s in the breakthrough ideas that have always underpinned bold, imaginative campaigns. The last revolution in marketing was all about the fusion of creativity and data analytics. What’s new today is partly the addition of purpose, the statement of a goal higher than just ringing up the next transaction.