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7 - 9 Jun • America • Online

The Evolution of the Marketing Skillset

Days

Hours

Mins

Secs

CMO Digital Summit

CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

90

Attendees

100%

Senior Executives

9 Hrs

Industry Insights
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Why Attend

Connect with 90+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:

Build new connections with likeminded senior leaders

Stay current with emerging business trends

Understand the impact new technology can make

De-risk new projects by gaining a broad range of insights

Accelerate key projects through meaningful new partnerships

Downloadable and actionable takeaways

Event Agenda

Day one
Day two
Day three

09:00 - 09:20

09:00 - 09:20

Opening Remarks

Intro & Challenger Panel - 3 Roundtable moderators

Santhi Ramesh Head of Brand Marketing, Growth, Innovation and eCommerce, International, The Hershey Company
Joshua Stern VP, Marketing Discovery Golf , Discovery, Inc.

09:20 - 09:50

09:20 - 09:50

Keynote

The Business of Experience: The CMO’s Next Chapter

How have these CMOs capitalized on the explosion of digital, a proliferation of channels, new worlds and even the ‘new physical’ to focus the entire business on delivering exceptional experiences to their customers, employees and communities?

Ginny Cartwright Ziegler CMO, North America , Accenture

09:55 - 10:35

09:55 - 10:35

Workshop

Data & Analytics – How Do You Anticipate The Conversation?

In today’s panel, we will discuss the increasing importance of data to today’s marketeers. Our panelists with explore how to navigate the complexity of data-driven marketing, and how to use it to begin to anticipate the conversation.

Sorin Patilinet Global Marketing Insights Director, Mars
Lara McCaskill Senior Product Marketing Manager, HomeLight
Jameelah Calhoun Senior Director, Product Marketing, Audible

10:35 - 10:45

10:35 - 10:45

Insight Break

10:45 - 11:45

10:45 - 11:45

Roundtables

Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World

Embracing social CRM – increasing your social presence is a must but how do you make the most of this engagement?

Santhi Ramesh Head of Brand Marketing, Growth, Innovation and eCommerce, International, The Hershey Company
Amar Braithwaite Director of Creative, Instagram

Track 2: Purpose: Holding Brands to Higher Standards

How can organizations identify causes that align with their brand message? How can you ensure the message you are putting out is authentic?

Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics

What are the main challenges you face in embracing a data-driven marketing approach?

Joshua Stern VP, Marketing Discovery Golf , Discovery, Inc.

11:50 - 12:20

11:50 - 12:20

Closing Keynote

Leading Transformation: How to Drive Innovation in Retail

The landscape of retail is changing rapidly and companies must innovate and adapt to avoid becoming obsolete. But, bringing transformative innovations to market is not just about having the next big idea.

Kyle Nel EVP, Uncommon Partners Lab Corporate Innovation & Former Exec Director & Founder Lowe’s Innovation Labs, Uncommon Partners

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

A New Era for Omni-Commerce

How can brands navigate this period of rapid growth and take advantage of evolving interactions and paths to purchase, such as shoppable posts?

Rob Master VP Media and Digital Engagement, Unilever

09:45 - 10:25

09:45 - 10:25

Workshop

R.E.D. Marketing: The Three Ingredients of Leading Brands

How to create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: Relevance, Ease, Distinctiveness.

Ken Muench CMO, Yum! Brands
Greg Creed Retired CEO, Yum! Brands

10:25 - 10:35

10:25 - 10:35

Insight Break

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World

Embracing social CRM – increasing your social presence is a must but how do you make the most of this engagement?

Santhi Ramesh Head of Brand Marketing, Growth, Innovation and eCommerce, International, The Hershey Company
Amar Braithwaite Director of Creative, Instagram

Track 2: Purpose: Holding Brands to Higher Standards

How can organizations identify causes that align with their brand message? How can you ensure the message you are putting out is authentic?

Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics

What are the main challenges you face in embracing a data-driven marketing approach?

Joshua Stern VP, Marketing Discovery Golf , Discovery, Inc.

11:40 - 12:10

11:40 - 12:10

Closing Keynote

Creating a Branded Culture: Growing your Brand from Within

World class Brands are grown from within. Learn how organizations can create a culture that drives brand growth. Transform employees into brand ambassadors using a strategic internal branding approach

Dr. Jerome Joseph Best-Selling Author, Keynote Speaker & CEO, The Brand Theatre

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

How to Lead with Values and Purpose During The Pandemic

The pandemic has forced brands to think of the role they can play to support their community & reframe the way they market themselves due to mandatory closures and a surge in online competition.

Steve Lesnard CMO and VP of Product Creation, The North Face

09:45 - 10:25

09:45 - 10:25

Workshop

Forget B2B or B2C We Are All In The Business of B2P

There is an opportunity now, more than ever, to re-evaluate your customers and see the person in addition to the company buying the product or service. We are all now all in the business to person business. But what does this mean, and what is the opportunity?

Dimitri Vlachos CMO, Devo
Troy O'Bryan Senior Director, Growth Marketing, Travel Partners Group, Expedia Group

10:30 - 11:30

10:30 - 11:30

Roundtable Review

Santhi Ramesh Head of Brand Marketing, Growth, Innovation and eCommerce, International, The Hershey Company
Joshua Stern VP, Marketing Discovery Golf , Discovery, Inc.
Amar Braithwaite Director of Creative, Instagram

11:35 - 12:05

11:35 - 12:05

Closing Keynote

The Future of Marketing Talent

Out of sheer necessity, business’ have been forced to change how they accomplish work.

Heather Malenshek CMO, Land O'Lakes

Event Highlights

Immerse yourself in the most advanced virtual event platform, blending the convenience and reach of digital with the interaction of physical events. Experience the new way to network with peers with interactive features including:

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Live Polling

The ultimate live polling and gamification tools, keeping your audience engaged.

Audience Q&A

Enabling our team to help you control your session experience.

Interactive Quizzes

Interactive quizzes to gamify your session

Leadership Excellence Awards

Recognising outstanding Executives who have demonstrated exemplary leadership

Thought Leadership

Content and insight from industry experts when it matters most

FAQs

Still have a question contact us below

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