7 - 9 Jun • America • Online
The Evolution of the Marketing Skillset
Days
Hours
Mins
Secs
CMO Digital Summit
CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
90
Attendees100%
Senior Executives9 Hrs
Industry Insights
Why Attend
Connect with 90+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
Event Agenda
Day one
Day two
Day three
09:00 - 09:20
Opening Remarks
Intro & Challenger Panel - 3 Roundtable moderators
09:20 - 09:50
Keynote
The Future of Talent: Agile, Diverse, Innovative
How can brands foster internal culture to create talented diverse teams that reflect the business, consumers, and society?
09:55 - 10:35
Workshop
Turning Customers into Advocates: Utilizing User-Generated Content
The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition.
10:35 - 10:45
Insight Break
10:45 - 11:45
Roundtables
Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World
So what does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world?
Track 2: Purpose: Holding Brands to Higher Standards
How can you measure the success of your endeavours?
Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics
What are the main challenges you face in embracing a data-driven marketing approach?
12:20 - 12:40
Keynote
What Makes a True Partner?
What does partnership mean in the time of digital transformation?
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
A New Era for Omni-Commerce
How can brands navigate this period of rapid growth and take advantage of evolving interactions and paths to purchase, such as shoppable posts?
09:45 - 10:25
Workshop
The New King of Social: Short-Form Videos
Marketers looking to target younger consumers must invest in their short-form video strategy and execution.
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World
So what does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world?
Track 2: Purpose: Holding Brands to Higher Standards
How can you measure the success of your endeavours?
Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics
What are the main challenges you face in embracing a data-driven marketing approach?
11:40 - 12:10
Keynote
A Challenge Addressed! Solution Provider Case Study
In this featured session, our featured Solution Provider partner will address the entire delegation with an end user partner of theirs to highlight and showcase a pressing challenge, how it was addressed, results, and take live Q&A from our audience.
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Technology Enabling the Future – Solution Provider Vision
In this session our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.
09:45 - 10:25
Workshop
The Age of Personal Commerce: Informed Buyers Want to Buy from Informed Brands
Brands need to move towards meeting consumers where they are, and that requires a masterclass in how to best identify and action your data.
10:30 - 11:30
Roundtables
Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World
So what does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world?
Track 2: Purpose: Holding Brands to Higher Standards
How can you measure the success of your endeavours?
Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics
What are the main challenges you face in embracing a data-driven marketing approach?
11:35 - 12:05
Keynote
The CMO: No Longer Just the Bullhorn for the Brand
How will the role of the CMO evolve over the next 5 years?
