3 - 5 Nov • America • Online
Why Marketing will Never be the Same
Days
Hours
Mins
Secs
Digital Marketing Summit
Digital Marketing leaders are facing a barrage of new challenges around acquisition, retention, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
70
Attendees100%
Senior Executives9 Hrs
Industry InsightsSpeakers Include
Mark Adams
SVP and Head of Innovation - VICE Media
Jenna Flateman Posner
VP Digital - SNIPES
Tom Carr
CMO - Chicken Salad Chick
Brent Hieggelke
CMO - CrowdStreet
Jalaj 'JJ' Jha
CMO - Wells Fargo
Vincent Yang
CEO and Co-Founder - Firework
Matty de Castro
VP, Growth and Operations - VidMob
Emily Fultz
Product Marketing Manager - Salesforce
Why Attend
Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward.
Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
Event Agenda
Day one
Day two
Day three
09:00 - 09:20
Opening Remarks
09:20 - 10:00
Workshop
The Future of Brand Building in Web 3.0
Mark Adams SVP and Head of Innovation, VICE Media
10:05 - 10:35
Keynote
The Data Advantage: How to Innovate with Marketing Analytics
Jalaj 'JJ' Jha CMO, Wells Fargo
10:35 - 10:45
Insight Break
10:45 - 11:45
Roundtables
Track 1: It's About the Journey - Marketing to Customer Journeys in the New Normal
Track 2: The CSR Playbook - Creating Trust and Solving Important Problems
Track 3: The Future of Content - Providing Value through Authentic Content Marketing
11:50 - 12:20
Closing Keynote
7th Edition State of Marketing: Insights and Trends from 8,200 Global Marketers
Emily Fultz Product Marketing Manager, Salesforce
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Gaming Is Bigger Than You Think
Fernando Machado CMO, Activision Blizzard
09:45 - 10:25
Workshop
A New Era for Marketing - Deepen Connections and 10X Your Conversions with Short Video and Livestreams
Vincent Yang CEO and Co-Founder, Firework
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: It's About the Journey - Marketing to Customer Journeys in the New Normal
Track 2: The CSR Playbook - Creating Trust and Solving Important Problems
Track 3: The Future of Content - Providing Value through Authentic Content Marketing
11:40 - 12:10
Closing Keynote
The New Frontier for Marketing Insights: Increase Performance with Creative Data
Matty de Castro VP, Growth and Operations, VidMob
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Marketing IS Digital: How Digital Marketing is at the Core of Fast-Growing Brands Like Chicken Salad Chick
Tom Carr CMO, Chicken Salad Chick
09:45 - 10:25
Workshop
The Next Phase of Commerce: How Snipes Are Capitalizing on Year-Round Hype
Jenna Flateman Posner VP Digital, SNIPES
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtable Review
11:40 - 12:10
Closing Keynote
Building a Brand New Category: 7 Lessons Learned from the Front Lines
Brent Hieggelke CMO, CrowdStreet
