5 - 7 Apr • America • Online
The Evolution of the Marketing Skillset
Days
Hours
Mins
Secs
Now!
CMO Brand Digital Summit
CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
90
Attendees100%
Senior Executives9 Hrs
Industry Insights
Why Attend
Connect with 90+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
Calling All Outstanding CMO Leaders - USA
FREE TO ENTER • OPEN NOW • CLOSING 5 MARCH
This award will recognise outstanding C-Suite (or equivalent) marketing executives who can demonstrate exemplary leadership through real-world achievements in their field. Judges are particularly interested in seeing evidence of the applied creativity alongside innovative technologies and strategies over the last 12 months, which have led to improved business performance and reputational benefits.
Event Agenda
Day one
Day two
Day three
09:00 - 09:20
Opening Remarks
Intro & Challenger Panel - 3 Roundtable moderators
09:20 - 09:50
Keynote
Bring life to your brand - making participation part of your strategy - How can CMO’s lean into this and differentiate themselves from the competition?
09:55 - 10:35
Workshop
Redefining ‘Business as Usual’ - At the end of the day what still matters for CMO’s is driving the business forward even in an uncertain future, so what does this look like in 2021?
10:35 - 10:45
Insight Break
10:45 - 11:45
Roundtables
Track 1: Agility: creating the ‘new normal’ playbook for a digital world - What does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world
Track 2: Leadership Innovation: is talent the competitive differentiator for 2021? - What does leadership innovation involve?
Track 3: Data & Analytics – How do you anticipate the conversation? - What are the main challenges you face in embracing a data-driven marketing approach?
12:20 - 12:40
Keynote
What Makes a True Partner - In this session our Diamond Solution Provider partner will address the entire delegation with an end user of theirs to highlight and showcase what a true partnership means.
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
The Age of Personal Commerce: Informed Buyers Want to Buy from Informed Brands - Informed buyers want to buy from informed brands.
09:45 - 10:25
Workshop
Video 2021: is less more? - How can brands utilise platforms such as TikTok, Snapchat and Instagram?
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: Agility: creating the ‘new normal’ playbook for a digital world - What does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world
Track 2: Leadership Innovation: is talent the competitive differentiator for 2021? - What does leadership innovation involve?
Track 3: Data & Analytics – How do you anticipate the conversation? - What are the main challenges you face in embracing a data-driven marketing approach?
11:40 - 12:10
Keynote
A new era for Omni-commerce - The historic surge in e-commerce demand has disrupted every industry and geography.
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Technology Enabling the Future – Solution Provider Vision
- In this session our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.
09:45 - 10:25
Workshop
The Future of Talent – Agile, Diverse, Innovative
- How can brands foster internal culture to create talented diverse teams that reflect the business, consumers, and society?
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: Agility: creating the ‘new normal’ playbook for a digital world - What does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world
Track 2: Leadership Innovation: is talent the competitive differentiator for 2021? - What does leadership innovation involve?
Track 3: Data & Analytics – How do you anticipate the conversation? - What are the main challenges you face in embracing a data-driven marketing approach?
11:40 - 12:10
Keynote
We're in this together - fusion and the new ecosystem
- In this session we will explore a recent case study of collaboration between brands and how this fusion trend supports a new ecosystem, overcoming defensive mindsets with entirely new solutions.
