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13 - 15 Oct • America • Online

The Evolution of the Marketing Skillset

Days

Hours

Mins

Secs

CMO Digital Summit

CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

90

Attendees

100%

Senior Executives

9 Hrs

Industry Insights
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Why Attend

Connect with 90+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:

Build new connections with likeminded senior leaders

Stay current with emerging business trends

Understand the impact new technology can make

De-risk new projects by gaining a broad range of insights

Accelerate key projects through meaningful new partnerships

Downloadable and actionable takeaways

Past Programme

Day one
Day two
Day three

09:00 - 09:20

09:00 - 09:20

Opening Remarks

Intro & Challenger Panel - 3 Roundtable moderators

09:20 - 09:50

09:20 - 09:50

Keynote

The Future of Talent: Agile, Diverse, Innovative

How can brands foster internal culture to create talented diverse teams that reflect the business, consumers, and society?

09:55 - 10:35

09:55 - 10:35

Workshop

Turning Customers into Advocates: Utilizing User-Generated Content

The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition.

10:35 - 10:45

10:35 - 10:45

Insight Break

10:45 - 11:45

10:45 - 11:45

Roundtables

Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World

So what does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world?

Track 2: Purpose: Holding Brands to Higher Standards

How can you measure the success of your endeavours?

Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics

What are the main challenges you face in embracing a data-driven marketing approach?

12:20 - 12:40

12:20 - 12:40

Keynote

What Makes a True Partner?

What does partnership mean in the time of digital transformation?

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

A New Era for Omni-Commerce

How can brands navigate this period of rapid growth and take advantage of evolving interactions and paths to purchase, such as shoppable posts?

09:45 - 10:25

09:45 - 10:25

Workshop

The New King of Social: Short-Form Videos

Marketers looking to target younger consumers must invest in their short-form video strategy and execution.

10:25 - 10:35

10:25 - 10:35

Insight Break

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World

So what does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world?

Track 2: Purpose: Holding Brands to Higher Standards

How can you measure the success of your endeavours?

Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics

What are the main challenges you face in embracing a data-driven marketing approach?

11:40 - 12:10

11:40 - 12:10

Keynote

A Challenge Addressed! Solution Provider Case Study

In this featured session, our featured Solution Provider partner will address the entire delegation with an end user partner of theirs to highlight and showcase a pressing challenge, how it was addressed, results, and take live Q&A from our audience.

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

Technology Enabling the Future – Solution Provider Vision

In this session our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.

09:45 - 10:25

09:45 - 10:25

Workshop

The Age of Personal Commerce: Informed Buyers Want to Buy from Informed Brands

Brands need to move towards meeting consumers where they are, and that requires a masterclass in how to best identify and action your data.

10:30 - 11:30

10:30 - 11:30

Roundtables

Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World

So what does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world?

Track 2: Purpose: Holding Brands to Higher Standards

How can you measure the success of your endeavours?

Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics

What are the main challenges you face in embracing a data-driven marketing approach?

11:35 - 12:05

11:35 - 12:05

Keynote

The CMO: No Longer Just the Bullhorn for the Brand

How will the role of the CMO evolve over the next 5 years?

Event Highlights

Immerse yourself in the most advanced virtual event platform, blending the convenience and reach of digital with the interaction of physical events. Experience the new way to network with peers with interactive features including:

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Live Polling

The ultimate live polling and gamification tools, keeping your audience engaged.

Audience Q&A

Enabling our team to help you control your session experience.

Interactive Quizzes

Interactive quizzes to gamify your session

Leadership Excellence Awards

Recognising outstanding Executives who have demonstrated exemplary leadership

Thought Leadership

Content and insight from industry experts when it matters most

FAQs

Still have a question contact us below

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