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13 - 15 Oct • America • Online

The Evolution of the Marketing Skillset

Days

Hours

Mins

Secs

CMO Digital Summit

CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

70

Attendees

100%

Senior Executives

9 Hrs

Industry Insights
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Why Attend

Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:

Build new connections with likeminded senior leaders

Stay current with emerging business trends

Understand the impact new technology can make

De-risk new projects by gaining a broad range of insights

Accelerate key projects through meaningful new partnerships

Downloadable and actionable takeaways

Event Agenda

Day one
Day two
Day three

09:00 - 09:20

09:00 - 09:20

Opening Remarks

Intro & Challenger Panel - 3 Roundtable moderators

09:20 - 09:50

09:20 - 09:50

Keynote

Getting Future Proof: How to be Ready for Certain Uncertainty

Scot Safon Former CMO of CNN, TNT, The Weather Channel and MotorTrend, Consultant,

09:55 - 10:35

09:55 - 10:35

Workshop

Managing Through Crisis: How to Foster Successful Partnerships

Julia Fitzgerald CMO, American Lung Association
Seraj Bharwani Chief Strategy Officer, AcuityAds

10:35 - 10:45

10:35 - 10:45

Insight Break

10:45 - 11:45

10:45 - 11:45

Roundtables

Track 1: It's About the Journey - Marketing to Customer Journeys in the New Normal

Marge Breya CMO, Leadspace
Anagha Deshmukh VP Commercialization, IMI Precision Engineering

Track 2: Just Because You Can, Should You? - Creating Trust with Responsible Marketing

Gary Lancina Senior Director - Global Brand & Influencer Marketing Strategy, Mercury Marine

Track 3: The Future of Content - Providing Value through Authentic Content Marketing

Victor Lebon Chief Innovation & Strategy Officer, ICP
Angelique Miller Senior Director, Creative Partnerships, Expedia Group

11:50 - 12:20

11:50 - 12:20

Closing Keynote

Personalization at Scale: The Delta Air Lines Approach to Lifecycle Marketing

Sarah Honeyman Director, Lifecycle Marketing, Delta Air Lines

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

Experience: The New Brand

Anthony Reeves Managing Partner, Courageous

09:45 - 10:25

09:45 - 10:25

Workshop

Old Game, New Rules: Getting Results in a Cookie-Less World

Joshua Kreitzer Founder & CEO, Channel Bakers

10:25 - 10:35

10:25 - 10:35

Insight Break

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: It's About the Journey - Marketing to Customer Journeys in the New Normal

Marge Breya CMO, Leadspace
Anagha Deshmukh VP Commercialization, IMI Precision Engineering

Track 2: Just Because You Can, Should You? - Creating Trust with Responsible Marketing

Gary Lancina Senior Director - Global Brand & Influencer Marketing Strategy, Mercury Marine

Track 3: The Future of Content - Providing Value through Authentic Content Marketing

Victor Lebon Chief Innovation & Strategy Officer, ICP
Angelique Miller Senior Director, Creative Partnerships, Expedia Group

11:40 - 12:10

11:40 - 12:10

Closing Keynote

The In-House Lighthouse: Your Guide to Working Within

Marcus Witte EVP, Advisory Services, Matterkind

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

Rise of the Renaissance Marketer: How Marketing Leaders Can Adapt to Drive Growth

Rose Jia Head of Growth Marketing, Amazon, Founder, Renaissance Marketer

09:45 - 10:25

09:45 - 10:25

Workshop

Consumer Data to Action: Bridging the Gap for Real-time Intelligence

Michelle Zhou Chief Business Development Officer, Near
Matt Heinz President and Founder, Heinz Marketing

10:30 - 11:30

10:30 - 11:30

Roundtable Review

Marge Breya CMO, Leadspace
Anagha Deshmukh VP Commercialization, IMI Precision Engineering
Gary Lancina Senior Director - Global Brand & Influencer Marketing Strategy, Mercury Marine
Victor Lebon Chief Innovation & Strategy Officer, ICP
Angelique Miller Senior Director, Creative Partnerships, Expedia Group

11:35 - 12:20

11:35 - 12:20

Closing Keynote

The Modern Brand Growth Playbook: 3 Levers to Market Share in 2022

Mark Adams SVP and Head of Innovation, VICE Media

Event Highlights

Immerse yourself in the most advanced virtual event platform, blending the convenience and reach of digital with the interaction of physical events. Experience the new way to network with peers with interactive features including:

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Live Polling

The ultimate live polling and gamification tools, keeping your audience engaged.

Audience Q&A

Enabling our team to help you control your session experience.

Interactive Quizzes

Interactive quizzes to gamify your session

Thought Leadership

Content and insight from industry experts when it matters most

FAQs

Still have a question contact us below

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