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19 - 21 Apr • Europe • Online

The Evolution of the Marketing Skillset

Days

Hours

Mins

Secs

CMO Digital Summit

CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

45

Attendees

100%

Senior Executives

9 Hrs

Industry Insights
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Why Attend

Connect with 45+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:

Build new connections with likeminded senior leaders

Stay current with emerging business trends

Understand the impact new technology can make

De-risk new projects by gaining a broad range of insights

Accelerate key projects through meaningful new partnerships

Downloadable and actionable takeaways

Event Agenda

Day one
Day two
Day three

09:00 - 20:00

09:00 - 20:00

Opening Remarks

Intro & Challenger Panel - 3 Roundtable moderators

09:20 - 09:50

09:20 - 09:50

Keynote

Building the Healthcare Industry of tomorrow

Why creativity matters more than ever for the Consumer Health industry

Patricia Corsi Global Chief Marketing & Digital Officer, Bayer

09:55 - 10:35

09:55 - 10:35

Interactive Panel

Leadership Innovation: is talent the competitive differentiator for 2021?

Informed buyers want to buy from informed brands. In turn, this requires brands to evolve beyond the age of personalization into an age of personal commerce.

Alexandre Aime VP Strategic Marketing Communication, Schneider Electric
Nigel Tordoff Chief Customer Officer, Molson Coors
Brenda McWilliams-Piatek VP Brand & Marketing Operations, FedEx

10:35 - 10:45

10:35 - 10:45

Insight Break

10:45 - 11:45

10:45 - 11:45

Roundtables

Track 1: Leadership Innovation: is talent the competitive differentiator for 2021?

How can you leverage the gig economy to scale downstream activities?

Professor Daniel Rukare , Hult International Business School
Patrick Johnson CEO, Hybrid Theory

Track 2: Agility: creating the ‘new normal’ playbook for a digital world

Collaborate on channel strategy design – how can marketing, IT and sales relationships evolve?

Liliana Caimacan Head of Innovation/ Professor of Marketing & Innovations, Tata Consumer Products & Hult International Business School

Track 3: Data & Analytics – How do you anticipate the conversation?

What are the main challenges you face in embracing a data-driven marketing approach?

Andrea Kocsis Executive Director of Digital Transformation, Nestle

12:00 - 12:40

12:00 - 12:40

Keynote

What Makes a True Partner

In this session our Diamond Solution Provider partner will address the entire delegation with an end user of theirs to highlight and showcase what a true partnership means between executives and solution providers in today’s climate.

Cristina Serra Sanchez Global SVP Brand Strategy & Guest Experience, Radisson Hotels

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

Agile Business Transformation and Future Proofing

A 3-Step value model of future proofing for agile business transformation and growth

Liliana Caimacan Head of Innovation/ Professor of Marketing & Innovations, Tata Consumer Products & Hult International Business School
Professor Daniel Rukare , Hult International Business School

09:45 - 10:25

09:45 - 10:25

Workshop

From Selling to Mattering

Lessons from transforming modern marketing’ Creating more engaging audience-first content vs. traditional product marketing, through an agile delivery model

David Newton Global Consumer Creation & Strategy Leader , Philips

10:25 - 10:35

10:25 - 10:35

Insight Break

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: Leadership Innovation: is talent the competitive differentiator for 2021?

How can you leverage the gig economy to scale downstream activities?

Track 2: Agility: creating the ‘new normal’ playbook for a digital world

Collaborate on channel strategy design – how can marketing, IT and sales relationships evolve?

Track 3: Data & Analytics – How do you anticipate the conversation?

What are the main challenges you face in embracing a data-driven marketing approach?

11:40 - 12:10

11:40 - 12:10

Keynote

Parking is fascinating – The digital transformation of an analogue business into a marketing and product powerhouse

• With 11,500 car parks in 13 countries, APCOA Parking is the #1 Parking Operator in Europe. Get the inside story of how it transformed itself into a B2C and B2B2C powerhouse, by connecting Parking to Mobility and Urban Life.

Xavier Vallee CMO, Apcoa Parking

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

“Everyone has a plan before I punch them in the face” (Mike Tyson) - Implementing Agile Through Covid and add speaker: Mark Evans - Managing Director Marketing & Digital - Direct Line

In this session our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.

Mark Evans Managing Director Marketing & Digital , Direct Line

09:45 - 10:25

09:45 - 10:25

Workshop

Fluid Experiences ❤️ Data

Nurcin Kocoglu Chief Marketing & Brand Officer, Boyner

10:25 - 10:35

10:25 - 10:35

Insight Break

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: Leadership Innovation: is talent the competitive differentiator for 2021?

How can you leverage the gig economy to scale downstream activities?

Track 2: Agility: creating the ‘new normal’ playbook for a digital world

Collaborate on channel strategy design – how can marketing, IT and sales relationships evolve?

Track 3: Data & Analytics – How do you anticipate the conversation?

What are the main challenges you face in embracing a data-driven marketing approach?

11:40 - 12:10

11:40 - 12:10

Keynote

We're in this together - fusion and the new ecosystem

Amid uncertainty, 2020 saw brands enter into new partnerships that engaged customers in novel ways.

Fernando Machado CMO, Activision Blizzard

Event Highlights

Immerse yourself in the most advanced virtual event platform, blending the convenience and reach of digital with the interaction of physical events. Experience the new way to network with peers with interactive features including:

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Live Polling

The ultimate live polling and gamification tools, keeping your audience engaged.

Audience Q&A

Enabling our team to help you control your session experience.

Interactive Quizzes

Interactive quizzes to gamify your session

Leadership Excellence Awards

Recognising outstanding Executives who have demonstrated exemplary leadership

Thought Leadership

Content and insight from industry experts when it matters most

FAQs

Still have a question contact us below

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