19 - 21 Apr • Europe • Online
The Evolution of the Marketing Skillset
Days
Hours
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CMO Digital Summit
CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
45
Attendees100%
Senior Executives9 Hrs
Industry Insights
Why Attend
Connect with 45+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
Event Agenda
Day one
Day two
Day three
09:00 - 20:00
Opening Remarks
Intro & Challenger Panel - 3 Roundtable moderators
09:20 - 09:50
Keynote
Articulating the why – proving purpose and rebuilding reputation
How have you maintained/rebuilt trust with your consumers?
09:55 - 10:35
Workshop
The Age of Personal Commerce: Informed Buyers Want to Buy from Informed Brands
Informed buyers want to buy from informed brands. In turn, this requires brands to evolve beyond the age of personalization into an age of personal commerce.
10:35 - 10:45
Insight Break
10:45 - 11:45
Roundtables
Track 1: Leadership Innovation: is talent the competitive differentiator for 2021? - How can you leverage the gig economy to scale downstream activities?
Track 2: Agility: creating the ‘new normal’ playbook for a digital world - Collaborate on channel strategy design – how can marketing, IT and sales relationships evolve?
Track 3: Data & Analytics – How do you anticipate the conversation? - What are the main challenges you face in embracing a data-driven marketing approach?
12:00 - 12:40
Keynote
What Makes a True Partner
In this session our Diamond Solution Provider partner will address the entire delegation with an end user of theirs to highlight and showcase what a true partnership means between executives and solution providers in today’s climate.
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Video 2021: is less more? - How can brands utilise platforms such as TikTok, Snapchat and Instagram?
09:45 - 10:25
Workshop
Redefining ‘Business as Usual’ - What still matters for CMO’s is driving the business forward even in an uncertain future, so what does this look like in 2021?
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: Leadership Innovation: is talent the competitive differentiator for 2021? - How can you leverage the gig economy to scale downstream activities?
Track 2: Agility: creating the ‘new normal’ playbook for a digital world - Collaborate on channel strategy design – how can marketing, IT and sales relationships evolve?
Track 3: Data & Analytics – How do you anticipate the conversation? - What are the main challenges you face in embracing a data-driven marketing approach?
11:40 - 12:10
Keynote
A Challenge Addressed - Solution Provider Case Study
In closing keynote our featured solution provider partner will address the entire delegation with an end user partner of theirs to highlight and showcase a pressing challenge, how it was addressed and what they results and key takeaways are. We will then go to a live Q&A from our audience.
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Technology Enabling the Future – Solution Provider Vision
In this session our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.
09:45 - 10:25
Workshop
A new era for Omni-commerce - The historic surge in e-commerce demand has disrupted every industry and geography.
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: Leadership Innovation: is talent the competitive differentiator for 2021? - How can you leverage the gig economy to scale downstream activities?
Track 2: Agility: creating the ‘new normal’ playbook for a digital world - Collaborate on channel strategy design – how can marketing, IT and sales relationships evolve?
Track 3: Data & Analytics – How do you anticipate the conversation? - What are the main challenges you face in embracing a data-driven marketing approach?
11:40 - 12:10
Keynote
We're in this together - fusion and the new ecosystem - Amid uncertainty, 2020 saw brands enter into new partnerships that engaged customers in novel ways.
