4 - 6 Oct • Europe • Online
The Evolution of the Marketing Skillset
Days
Hours
Mins
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CMO Digital Summit
CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
70
Attendees100%
Senior Executives9 Hrs
Industry InsightsSpeakers Include
Tina Wild
Director, Account Management
Victor Lebon
Chief Innovation & Strategy Officer
Alexandre Aime
VP Strategic Marketing Communication
Elena Valbonesi
Grooming, e-Commerce & DTC VP
Tom Adams
Partner, Experience Consulting Leader
Freddie Hospedales
CMO
Raevyn West
Global Growth Director
Cigdem Kurtulus
Chief Marketing & Digital Officer
Why Attend
Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
Event Agenda
Day one
Day two
Day three
09:00 - 09:20
Opening Remarks
Intro & Challenger Panel
3 Roundtable moderators
09:20 - 09:50
Keynote
Omni-Purpose – How Boots Reach Everyone, Always
Creating a persona as a brand can be challenging. But for a brand as big as Boots, (where the customer profile is as diverse as the whole nation) – this is more than just a challenge
09:55 - 10:35
Workshop
How to 'really' get to know your customer
A story about turning consumer behaviors into action. Today, Mars is at the forefront of behavioral consumer understanding, exploring methods and developing tools to better understand how people react to brand communication. One of these tools, ACE – Agile Creative Expertise, guides the content excellence journey of all our brands
Sorin Patilinet Global Marketing Insights Director, Mars
10:35 - 10:45
Insight Break
10:45 - 11:45
Roundtables
Track 1: Marketing to the "Crib Economy"
The past 18 months has seen a seismic shift in consumer lifestyles, upending long-held purchase behaviours.
Tina Wild Director, Account Management, Quantcast
Track 2: The CSR Playbook
Having a large platform yields a power, and as the old adage goes - with great power comes great responsibility!
Track 3: The Future of Content
Creating, repurposing, translating and adapting content for all audiences presents challenges for operations and budgets – both internally and externally with agency partners.
Victor Lebon Chief Innovation & Strategy Officer, ICP
11:50 - 12:20
Keynote
Chicken and the Egg – CSR and R&D
New age - the thinking of CSR comes first, and marketing team goes back to product team to alter product
Alexandre Aime VP Strategic Marketing Communication, Schneider Electric
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Workshop
6 Ps of digital transformation
People, Partners, Processes, Passion, Pilots, Performance
09:45 - 10:25
Interactive Panel
Onboarders & renewed role of man in society "be the man you are" examples from Germany
Elena Valbonesi Grooming, e-Commerce & DTC VP, P&G
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: Marketing to the "Crib Economy"
The past 18 months has seen a seismic shift in consumer lifestyles, upending long-held purchase behaviours.?
Tina Wild Director, Account Management, Quantcast
Track 2: The CSR Playbook
Having a large platform yields a power, and as the old adage goes - with great power comes great responsibility!
Track 3: The Future of Content
Creating, repurposing, translating and adapting content for all audiences presents challenges for operations and budgets – both internally and externally with agency partners.
Victor Lebon Chief Innovation & Strategy Officer, ICP
11:40 - 12:10
Keynote
Combining Customer Acquisition, Retention, and Loyalty
How can we integrate our digital and non-digital customer touchpoints into one consistent journey?
Cigdem Kurtulus Chief Marketing & Digital Officer, Reckitt Brands
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
CSR
Tom Adams Partner, Experience Consulting Leader, PwC
09:45 - 10:25
Workshop
Corporate Irresponsibility - Why Marketing Should Take the Lead on Sustainability
Sustainability is now a boardroom issue mainly due to investor pressure. How will the CMO be part of that boardroom conversation?
Freddie Hospedales CMO, Engie (Impact)
Raevyn West Global Growth Director, Engie (Impact)
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtable Review
Tina Wild Director, Account Management, Quantcast
Victor Lebon Chief Innovation & Strategy Officer, ICP
11:40 - 12:10
