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4 - 6 Oct • Europe • Online

The Evolution of the Marketing Skillset

Days

Hours

Mins

Secs

CMO Digital Summit

CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

70

Attendees

100%

Senior Executives

9 Hrs

Industry Insights
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Why Attend

Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:

Build new connections with likeminded senior leaders

Stay current with emerging business trends

Understand the impact new technology can make

De-risk new projects by gaining a broad range of insights

Accelerate key projects through meaningful new partnerships

Downloadable and actionable takeaways

Event Agenda

Day one
Day two
Day three

09:00 - 09:20

09:00 - 09:20

Opening Remarks

Intro & Challenger Panel

3 Roundtable moderators

09:20 - 09:50

09:20 - 09:50

Keynote

Omni-Purpose – How Boots Reach Everyone, Always

Creating a persona as a brand can be challenging. But for a brand as big as Boots, (where the customer profile is as diverse as the whole nation) – this is more than just a challenge

09:55 - 10:35

09:55 - 10:35

Workshop

How to 'really' get to know your customer

A story about turning consumer behaviors into action. Today, Mars is at the forefront of behavioral consumer understanding, exploring methods and developing tools to better understand how people react to brand communication. One of these tools, ACE – Agile Creative Expertise, guides the content excellence journey of all our brands

Sorin Patilinet Global Marketing Insights Director, Mars

10:35 - 10:45

10:35 - 10:45

Insight Break

10:45 - 11:45

10:45 - 11:45

Roundtables

Track 1: Marketing to the "Crib Economy"

The past 18 months has seen a seismic shift in consumer lifestyles, upending long-held purchase behaviours.

Louise Briggs Sales Director, QUANTCAST

Track 2: The CSR Playbook

Having a large platform yields a power, and as the old adage goes - with great power comes great responsibility!

Track 3: The Future of Content

Creating, repurposing, translating and adapting content for all audiences presents challenges for operations and budgets – both internally and externally with agency partners.

Victor Lebon Chief Innovation & Strategy Officer, ICP

11:50 - 12:20

11:50 - 12:20

Keynote

Chicken and the Egg – CSR and R&D

New age - the thinking of CSR comes first, and marketing team goes back to product team to alter product

Alexandre Aime VP Strategic Marketing Communication, Schneider Electric

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Workshop

6 Ps of digital transformation

People, Partners, Processes, Passion, Pilots, Performance

09:45 - 10:25

09:45 - 10:25

Interactive Panel

Onboarders & renewed role of man in society "be the man you are" examples from Germany

Elena Valbonesi Grooming, e-Commerce & DTC VP, P&G

10:25 - 10:35

10:25 - 10:35

Insight Break

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: Marketing to the "Crib Economy"

The past 18 months has seen a seismic shift in consumer lifestyles, upending long-held purchase behaviours.?

Louise Briggs Sales Director, QUANTCAST

Track 2: The CSR Playbook

Having a large platform yields a power, and as the old adage goes - with great power comes great responsibility!

Track 3: The Future of Content

Creating, repurposing, translating and adapting content for all audiences presents challenges for operations and budgets – both internally and externally with agency partners.

Victor Lebon Chief Innovation & Strategy Officer, ICP

11:40 - 12:10

11:40 - 12:10

Keynote

Combining Customer Acquisition, Retention, and Loyalty

How can we integrate our digital and non-digital customer touchpoints into one consistent journey?

Cigdem Kurtulus Chief Marketing & Digital Officer, Reckitt Brands

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

CSR

Tom Adams Partner, Experience Consulting Leader, PwC

09:45 - 10:25

09:45 - 10:25

Workshop

Corporate Irresponsibility - Why Marketing Should Take the Lead on Sustainability

Sustainability is now a boardroom issue mainly due to investor pressure. How will the CMO be part of that boardroom conversation?

Freddie Hospedales CMO, Engie (Impact)
Raevyn West Global Growth Director, Engie (Impact)

10:25 - 10:35

10:25 - 10:35

Insight Break

10:35 - 11:35

10:35 - 11:35

Roundtable Review

Louise Briggs Sales Director, QUANTCAST
Victor Lebon Chief Innovation & Strategy Officer, ICP

11:40 - 12:10

11:40 - 12:10

Keynote

Event Highlights

Immerse yourself in the most advanced virtual event platform, blending the convenience and reach of digital with the interaction of physical events. Experience the new way to network with peers with interactive features including:

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Live Polling

The ultimate live polling and gamification tools, keeping your audience engaged.

Audience Q&A

Enabling our team to help you control your session experience.

Interactive Quizzes

Interactive quizzes to gamify your session

Thought Leadership

Content and insight from industry experts when it matters most

FAQs

Still have a question contact us below

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