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13 - 15 Oct • America • Online

The Evolution of the Marketing Skillset

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CMO Digital Summit

CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

70

Attendees

100%

Senior Executives

9 Hrs

Industry Insights

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Julia Fitzgerald

CMO

Seraj Bharwani

Chief Strategy Officer

Scot Safon

Former CMO of CNN, TNT, The Weather Channel and MotorTrend, Consultant

Anthony Reeves

Managing Partner

Joshua Kreitzer

Founder & CEO

Rose Jia

Head of Growth Marketing

Marcus Witte

EVP, Advisory Services

Michelle Zhou

Chief Business Development Officer

Matt Heinz

President and Founder

Mark Adams

SVP and Head of Innovation - VICE Media

Sarah Honeyman

Director, Lifecycle Marketing

Marge Breya

Chief Marketing Officer

Anagha Deshmukh

VP Commercialization

Gary Lancina

Senior Director - Global Brand & Influencer Marketing Strategy

Victor Lebon

Chief Innovation & Strategy Officer

Angelique Miller

Senior Director, Creative Partnerships

Become a speaker

Why Attend

Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:

Build new connections with likeminded senior leaders

Stay current with emerging business trends

Understand the impact new technology can make

De-risk new projects by gaining a broad range of insights

Accelerate key projects through meaningful new partnerships

Downloadable and actionable takeaways

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Event Agenda

Day one

Day two

Day three

09:00 - 09:20

Opening Remarks

Intro & Challenger Panel - 3 Roundtable moderators

09:20 - 09:50

Keynote

Getting Future Proof: How to be Ready for Certain Uncertainty

Scot Safon Former CMO of CNN, TNT, The Weather Channel and MotorTrend, Consultant,

09:55 - 10:35

Workshop

Managing Through Crisis: How to Foster Successful Partnerships

Julia Fitzgerald CMO, American Lung Association

Seraj Bharwani Chief Strategy Officer, AcuityAds

10:35 - 10:45

Insight Break

10:45 - 11:45

Roundtables

Track 1: It's About the Journey - Marketing to Customer Journeys in the New Normal

Marge Breya Chief Marketing Officer, Leadspace

Anagha Deshmukh VP Commercialization, IMI Precision Engineering

Track 2: Just Because You Can, Should You? - Creating Trust with Responsible Marketing

Gary Lancina Senior Director - Global Brand & Influencer Marketing Strategy, Mercury Marine

Track 3: The Future of Content - Providing Value through Authentic Content Marketing

Victor Lebon Chief Innovation & Strategy Officer, ICP

Angelique Miller Senior Director, Creative Partnerships, Expedia Group

11:50 - 12:20

Closing Keynote

Personalization at Scale: The Delta Air Lines Approach to Lifecycle Marketing

Sarah Honeyman Director, Lifecycle Marketing, Delta Air Lines

09:00 - 09:10

Opening Remarks

09:10 - 09:40

Keynote

Experience: The New Brand

Anthony Reeves Managing Partner, Courageous

09:45 - 10:25

Workshop

Old Game, New Rules: Getting Results in a Cookie-Less World

Joshua Kreitzer Founder & CEO, Channel Bakers

10:25 - 10:35

Insight Break

10:35 - 11:35

Roundtables

Track 1: It's About the Journey - Marketing to Customer Journeys in the New Normal

Marge Breya Chief Marketing Officer, Leadspace

Anagha Deshmukh VP Commercialization, IMI Precision Engineering

Track 2: Just Because You Can, Should You? - Creating Trust with Responsible Marketing

Gary Lancina Senior Director - Global Brand & Influencer Marketing Strategy, Mercury Marine

Track 3: The Future of Content - Providing Value through Authentic Content Marketing

Victor Lebon Chief Innovation & Strategy Officer, ICP

Angelique Miller Senior Director, Creative Partnerships, Expedia Group

11:40 - 12:10

Closing Keynote

The In-House Lighthouse: Your Guide to Working Within

Marcus Witte EVP, Advisory Services, Matterkind

09:00 - 09:10

Opening Remarks

09:10 - 09:40

Keynote

Rise of the Renaissance Marketer: How Marketing Leaders Can Adapt to Drive Growth

Rose Jia Head of Growth Marketing, Amazon

09:45 - 10:25

Workshop

Consumer Data to Action: Bridging the Gap for Real-time Intelligence

Michelle Zhou Chief Business Development Officer, Near

Matt Heinz President and Founder, Heinz Marketing

10:30 - 11:30

Roundtable Review

Marge Breya Chief Marketing Officer, Leadspace

Anagha Deshmukh VP Commercialization, IMI Precision Engineering

Gary Lancina Senior Director - Global Brand & Influencer Marketing Strategy, Mercury Marine

Victor Lebon Chief Innovation & Strategy Officer, ICP

Angelique Miller Senior Director, Creative Partnerships, Expedia Group

11:35 - 12:20

Closing Keynote

The Modern Brand Growth Playbook: 3 Levers to Market Share in 2022

Mark Adams SVP and Head of Innovation - VICE Media,

Day one Day two Day three

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Live Polling

The ultimate live polling and gamification tools, keeping your audience engaged.

Audience Q&A

Enabling our team to help you control your session experience.

Interactive Quizzes

Interactive quizzes to gamify your session

Thought Leadership

Content and insight from industry experts when it matters most

FAQs

What does it cost to attend?

There is no cost associated with attending a GDS Summit. In return, we ask that all senior executives in participation attend for the full duration to ensure that all attendees get maximum value and insight from the interactive roundtables, live Q&As and breakout networking sessions.
Is this event right for me?

Our digital summit portfolio is designed to bring together senior decision makers from large global businesses and innovative disruptor brands to drive industry forward through addressing business critical challenges collaboratively.

If you’re keen to build new connections with likeminded leaders, de-risk your projects through new insight and establish new partnerships that can accelerate your projects then apply to attend today.
What’s the application process?

Complete our ‘apply to attend’ form on the event page if you’re interested in attending the summit and you meet our application criteria. A member of the GDS team will then reach out to run you through the programme and event format and discuss your participation.
What types of speaking slots are available?

On stage: co-host a panel discussion with a group of likeminded senior executives or host a solo keynote presentation. Both slots include elements of interactive audience Q&A

Off stage: become a roundtable moderator, leading the discussion with the same cohort of executives for the duration of the summit around a specific topic you’ve agreed to focus on during the roundtable session.
What media partnership packages are available?

We can tailor a partnership package to help meet your business objectives. This might include brand awareness, driving traffic to your site or quality editorial content via exclusive interviews and Q&As with our executive audience. Enquire today for more information.

Still have a question contact us below

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You will leave the summit with best practices to immediately apply back to your organisation and new connections from meaningful conversations.

William Hendrickson, Managing Director, Dupont Sustainable Solutions

If you haven’t been to a GDS Digital Summit, you will be incredibly impressed. It’s far more engaging than most digital event experiences. It’s a very interactive environment.

Ryan Waymire, Senior Vice President, FabFitFun

I connected with peers that I know I’ll stay in touch with, including suppliers which have presented a fantastic opportunity for 7-Eleven Global in the future. It may well be the most valuable summit I’ve attended in many years

Cynthia Richardson, Senior Director, Global Logistics & Merchandising, 7-Eleven Global

Thank you so much! Great Summit - an outstanding 3 days that culminated in this Award ... I am humbled and honored. Congratulations to you all for pulling off a Hybrid Summit with Augmented Reality features that are truly unparalleled in the Industry! Collaborative, Interactive & showcasing leading edge technology ... GDS Summits really set the bar so high that a return to physical conferences might be re-evaluated in the Industry. You are an amazing Team of Professionals & I am truly honoured to have been a part of this Summit.

Christina Alexander Alexandropoulou, Four Seasons Hotels

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