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7 - 9 Jun • America • Online

The Evolution of the Marketing Skillset

Days

Hours

Mins

Secs

CMO Digital Summit

CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

90

Attendees

100%

Senior Executives

9 Hrs

Industry Insights
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Why Attend

Connect with 90+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:

Build new connections with likeminded senior leaders

Stay current with emerging business trends

Understand the impact new technology can make

De-risk new projects by gaining a broad range of insights

Accelerate key projects through meaningful new partnerships

Downloadable and actionable takeaways

Event Agenda

Day one
Day two
Day three

09:00 - 09:20

09:00 - 09:20

Opening Remarks

Intro & Challenger Panel - 3 Roundtable moderators

09:20 - 09:50

09:20 - 09:50

Keynote

The Future of Talent: Agile, Diverse, Innovative

How can brands foster internal culture to create talented diverse teams that reflect the business, consumers, and society?

09:55 - 10:35

09:55 - 10:35

Workshop

Turning Customers into Advocates: Utilizing User-Generated Content

The pandemic has forced businesses in every industry to reframe the way they market themselves due to mandatory closures and a surge in online competition.

10:35 - 10:45

10:35 - 10:45

Insight Break

10:45 - 11:45

10:45 - 11:45

Roundtables

Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World

Embracing social CRM – increasing your social presence is a must but how do you make the most of this engagement?

Track 2: Purpose: Holding Brands to Higher Standards

How can organizations identify causes that align with their brand message? How can you ensure the message you are putting out is authentic?

Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics

What are the main challenges you face in embracing a data-driven marketing approach?

11:50 - 12:20

11:50 - 12:20

Closing Keynote

Leading Transformation: How to Drive Innovation in Retail

The landscape of retail is changing rapidly and companies must innovate and adapt to avoid becoming obsolete. But, bringing transformative innovations to market is not just about having the next big idea.

Kyle Nel EVP, Uncommon Partners Lab Corporate Innovation & Former Exec Director & Founder Lowe’s Innovation Labs , Uncommon Partners

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

A New Era for Omni-Commerce

How can brands navigate this period of rapid growth and take advantage of evolving interactions and paths to purchase, such as shoppable posts?

Rob Master VP Media and Digital Engagement, Unilever

09:45 - 10:25

09:45 - 10:25

Workshop

R.E.D. Marketing: The Three Ingredients of Leading Brands

Ken Muench CMO, Yum! Brands
Greg Creed Retired CEO, Yum! Brands

10:25 - 10:35

10:25 - 10:35

Insight Break

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World

Embracing social CRM – increasing your social presence is a must but how do you make the most of this engagement?

Track 2: Purpose: Holding Brands to Higher Standards

How can organizations identify causes that align with their brand message? How can you ensure the message you are putting out is authentic?

Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics

What are the main challenges you face in embracing a data-driven marketing approach?

11:40 - 12:10

11:40 - 12:10

Closing Keynote

A Challenge Addressed! Solution Provider Case Study

In this featured session, our featured Solution Provider partner will address the entire delegation with an end user partner of theirs to highlight and showcase a pressing challenge, how it was addressed, results, and take live Q&A from our audience.

Francisco Crespo Former Chief Growth Officer, Coca-Cola, and Senior Advisor, Boston Consulting Group, Coca-Cola

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

The Age of Personal Commerce: Informed Buyers Want to Buy from Informed Brands

Informed buyers want to buy from informed brands. In turn, this requires brands to evolve beyond the age of personalization into an age of personal commerce.

09:45 - 10:25

09:45 - 10:25

Workshop

Forget B2B or B2C we are all in the business of B2P

We are all now all in the business to person business. But what does this mean, and what is the opportunity?

10:30 - 11:30

10:30 - 11:30

Roundtable Review

Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World

Embracing social CRM – increasing your social presence is a must but how do you make the most of this engagement?

Track 2: Purpose: Holding Brands to Higher Standards

How can organizations identify causes that align with their brand message? How can you ensure the message you are putting out is authentic?

Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics

What are the main challenges you face in embracing a data-driven marketing approach?

11:35 - 12:05

11:35 - 12:05

Closing Keynote

The CMO: No Longer Just the Bullhorn for the Brand

Is it time to change habits and become the lead conductor of the company’s growth engine? How will the role of the CMO evolve over the next 5 years?

Heather Malenshek CMO, Land O'Lakes

Event Highlights

Immerse yourself in the most advanced virtual event platform, blending the convenience and reach of digital with the interaction of physical events. Experience the new way to network with peers with interactive features including:

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Live Polling

The ultimate live polling and gamification tools, keeping your audience engaged.

Audience Q&A

Enabling our team to help you control your session experience.

Interactive Quizzes

Interactive quizzes to gamify your session

Leadership Excellence Awards

Recognising outstanding Executives who have demonstrated exemplary leadership

Thought Leadership

Content and insight from industry experts when it matters most

FAQs

Still have a question contact us below

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