7 - 9 Jun • America • Online
The Evolution of the Marketing Skillset
Days
Hours
Mins
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CMO Digital Summit
CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
90
Attendees100%
Senior Executives9 Hrs
Industry Insights
Why Attend
Connect with 90+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
Event Agenda
Day one
Day two
Day three
09:00 - 09:20
Opening Remarks
Intro & Challenger Panel - 3 Roundtable moderators
Santhi Ramesh CMO , The Hershey Company
Joshua Stern VP, Marketing Discovery Golf , Discovery, Inc.
09:20 - 09:50
Keynote
The Business of Experience: The CMO’s Next Chapter
How have these CMOs capitalized on the explosion of digital, a proliferation of channels, new worlds and even the ‘new physical’ to focus the entire business on delivering exceptional experiences to their customers, employees and communities?
Ginny Cartwright Ziegler CMO, North America , Accenture
09:55 - 10:35
Workshop
Data & Analytics – How Do You Anticipate The Conversation?
In today’s panel, we will discuss the increasing importance of data to today’s marketeers. Our panelists with explore how to navigate the complexity of data-driven marketing, and how to use it to begin to anticipate the conversation.
Sorin Patilinet Global Marketing Insights Director, Mars
Lara McCaskill Senior Product Marketing Manager, HomeLight
Jameelah Calhoun Senior Director, Product Marketing, Audible
10:35 - 10:45
Insight Break
10:45 - 11:45
Roundtables
Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World
Embracing social CRM – increasing your social presence is a must but how do you make the most of this engagement?
Santhi Ramesh CMO , The Hershey Company
Amar Braithwaite Director of Creative, Instagram
Track 2: Purpose: Holding Brands to Higher Standards
How can organizations identify causes that align with their brand message? How can you ensure the message you are putting out is authentic?
Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics
What are the main challenges you face in embracing a data-driven marketing approach?
Joshua Stern VP, Marketing Discovery Golf , Discovery, Inc.
11:50 - 12:20
Closing Keynote
Leading Transformation: How to Drive Innovation in Retail
The landscape of retail is changing rapidly and companies must innovate and adapt to avoid becoming obsolete. But, bringing transformative innovations to market is not just about having the next big idea.
Kyle Nel EVP, Uncommon Partners Lab Corporate Innovation & Former Exec Director & Founder Lowe’s Innovation Labs, Uncommon Partners
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
A New Era for Omni-Commerce
How can brands navigate this period of rapid growth and take advantage of evolving interactions and paths to purchase, such as shoppable posts?
Rob Master VP Media and Digital Engagement, Unilever
09:45 - 10:25
Workshop
R.E.D. Marketing: The Three Ingredients of Leading Brands
How to create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: Relevance, Ease, Distinctiveness.
Ken Muench CMO, Yum! Brands
Greg Creed Retired CEO, Yum! Brands
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: Agility: Creating the ‘New Normal’ Playbook for a Digital World
Embracing social CRM – increasing your social presence is a must but how do you make the most of this engagement?
Santhi Ramesh CMO , The Hershey Company
Amar Braithwaite Director of Creative, Instagram
Track 2: Purpose: Holding Brands to Higher Standards
How can organizations identify causes that align with their brand message? How can you ensure the message you are putting out is authentic?
Track 3: Data & Analytics: Supercharging Your Marketing Strategy with Analytics
What are the main challenges you face in embracing a data-driven marketing approach?
Joshua Stern VP, Marketing Discovery Golf , Discovery, Inc.
11:40 - 12:10
Closing Keynote
Creating a Branded Culture: Growing your Brand from Within
World class Brands are grown from within. Learn how organizations can create a culture that drives brand growth. Transform employees into brand ambassadors using a strategic internal branding approach
Dr. Jerome Joseph Best-Selling Author, Keynote Speaker & CEO, The Brand Theatre
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
How to Lead with Values and Purpose During The Pandemic
The pandemic has forced brands to think of the role they can play to support their community & reframe the way they market themselves due to mandatory closures and a surge in online competition.
Steve Lesnard CMO and VP of Product Creation, The North Face
09:45 - 10:25
Workshop
Forget B2B or B2C We Are All In The Business of B2P
There is an opportunity now, more than ever, to re-evaluate your customers and see the person in addition to the company buying the product or service. We are all now all in the business to person business. But what does this mean, and what is the opportunity?
Dimitri Vlachos CMO, Devo
Troy O'Bryan Senior Director, Growth Marketing, Travel Partners Group, Expedia Group
10:30 - 11:30
Roundtable Review
Santhi Ramesh CMO , The Hershey Company
Joshua Stern VP, Marketing Discovery Golf , Discovery, Inc.
Amar Braithwaite Director of Creative, Instagram
11:35 - 12:05
Closing Keynote
The Future of Marketing Talent
Out of sheer necessity, business’ have been forced to change how they accomplish work.
Heather Malenshek CMO, Land O'Lakes
