Program

SUMMIT THEME

 

eCommerce Innovations in an Age of Convenience

 

Keynote Speaker:

Nic Vu – SVP/GM (DTC), Adidas Group

 

As the GM for Direct-to-Consumer for adidas Group North America, Nic is a veteran in the retail industry. With the Brand over nine years, he has held roles of increasing responsibility during his tenure. Highly knowledgeable about the retail and eCom industries, he is best known for turning around adidas’ US brick and mortar business, which was not profitable in 2009, making it one of the most profitable channels in North America.

DAY 1 - KICK OFF 4.30PM: ROUNDTABLE SESSIONS

1

Customer Conversion, Retention and Loyalty

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2

Developing Your Mobile Business

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3

Web Analytics, Data and Personalization

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Panel Discussions

Panel 1 Discussion

 

eCommerce Transformation Driven by Data and Customer Insights

Retailers today need not only to bring products and services across various and new channels, but also increase profits and value to their customers. This panel will focus on how retailers are rapidly conducting smart business experiments, de-risking innovation, and quickly understanding what works in the new omnichannel environment.

Panel 2 Discussion

 

eCommerce Innovation: Future Business Operating Models

Retail growth is coming from eCommerce which, in turn, affects market share. This creates a challenge for retail traditionalists. It is also a significant change situation.

eCommerce is about customers, not retailers. That is a very different dynamic that places power in the hands of customers.

1
Customer Conversion, Retention and Loyalty

Implement and Evaluate the Success of Your Customer Retention Strategy

Has your company’s customer retention rate increased, decreased or remained status quo over the past few years? Have you even outlined and initiated a formal customer retention strategy? In this workshop, we will be considering the importance of instigating a strategy for retention. What are the tools required to implement and evaluate? Having done this, what kinds of marketing data should you be analysing if you want to improve your customer retention?

Automation and Its Part in Loyalty and Retention

By standardizing your processes and setting expectations for service levels, you can increase customer loyalty, which will lead to improved customer retention rates. In this workshop, we will look at the benefit of automation tools that allow for time consuming tasks requiring manual intervention to be standardized into repeatable processes. Companies that leverage automation can minimise downtime and keep clients’ networks performing at their best. By leveraging automation tools and streamlining repeatable processes, companies can better meet their commitments.

The "How and Why" a Loyalty or Reward Program Will Drive Repeat Business

In this workshop, we are exploring the many issues and benefits with loyalty & rewards programs. Is there any real differentiation between programmes? What truly makes the customer feel special? Can the customer simply take it or leave it? What is the true value and benefit in the business of customer loyalty?

2
Developing Your Mobile Business

Using Mobile Marketing to Improve Your Communications

Mobile applications are crucial in this world, as they allow you to create relationships with customers who are outside the reach of traditional marketing. In this workshop, we are exploring the world of the mobile mind shift, a customer expects any desired information or service to be available, on any appropriate device, in context, at their moment of need.

The Proven Way to Get Valuable Users Back into Your Mobile App and Buying

The story is all too common. The user downloads an app, uses it a few times, and then forgets it is there. And because dedicated shopping apps convert better than desktop or mobile web, you lose opportunities to develop meaningful one-to-one relationships with some of your most valuable customers. In this workshop, we examine how do we bring users back to your app to browse and purchase. Inspiring interaction along the entire path to purchase with user-relevant content, learn how your adverts strike the perfect balance between brand-inspired design and uncompromising ad performance.

What Are the Strategy Implications of the Unique Characteristic of Mobility?

In this workshop, we are looking at being able to reach consumers in real time, wherever they are, at any time, any place, with messages that are relevant to them based on time. What guidance can be provided to media planners about when to use mobile marketing communications and what are the strategy implications of the unique characteristic of mobility?

3
Web Analytics, Data and Personalization

Analytics for eCommerce Websites

The online marketing space is in constant shift as new technologies, services, and marketing tactics gain popularity and become the new standard. Online store owners are one of the many different segments affected by these constant evolutions. For these business owners to survive and thrive, they need to be able to make better decisions faster. This is where web analytics comes into play. In this workshop, we will cover the major aspects of web analytics as they apply to the eCommerce space, and this session will also provide a number of tips and important takeaways for online store owners of every shape and size.

Data-Driven eCommerce Marketing

Know your individual customers, learn how to accurately predict their needs, and address them with the right message, on the right medium, at the right time. Sounds like a sure-fire recipe for retail success. But is it easier said than done? In this workshop, we can understand how collecting information about your customers can have several benefits for your e-commerce business, from getting a clearer view of your target market to improving customer communications. There are areas where collecting customer data can move the needle. With this sort of data, you can give customers those extra incentives to buy or introduce them to something they didn’t even know they needed.

Predictive Modelling

Based on the insights gleaned from your data mining and analysis process, these insights help create predictive models that anticipate your visitors’ future actions. In this workshop, we will explore for example, at what point customers are most likely to make another purchase, which products your customers will buy, and when they are at risk of churning. We will also understand how predictive models will also help assess individual customer lifetime value as well as the real ROI from your various channels to inform your sales strategy.