10 - 12 Mar • America • Online
Why Marketing will Never be the Same
Days
Hours
Mins
Secs
Now!
Digital Marketing Summit
Digital Marketing leaders are facing a barrage of new challenges around acquisition, retention, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
70
Attendees100%
Senior Executives9 Hrs
Industry Insights
Why Attend
Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward.
Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
Event Agenda
Day one
Day two
Day three
09:00 - 09:20
Opening Remarks
09:20 - 09:50
Keynote
Agility: Creating the ‘New Normal’ Playbook for a Digital World - A successful pivot to an agile digital channel strategy not only meets customer needs as they unfold but also anticipates the conversation.
09:55 - 10:35
Panel Discussion
Navigating the MarTech Stack in 2021: How to Succeed & Utilize - Your marketing technology (MarTech) stack is critical to your organization’s success.
10:45 - 11:45
Roundtables
Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation - How can organizations replicate their in-person experiences in a digital environment?
Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021? - What does leadership innovation involve?
Track 3: Data & Analytics: Forging Your Digital Strategy - What are the main challenges you face in embracing a data-driven marketing approach?
11:50 - 12:20
Keynote
What Makes a True Partner? - What does partnership mean in the time of digital transformation?
Ekta Chopra, Chief Digital Officer, e.l.f Cosmetics
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
The Age of Personal Commerce: Informed Buyers Want to Buy from Informed Brands - Brands need to move towards meeting consumers where they are, and that requires a masterclass in how to best identify and action your data.
09:45 - 10:25
Panel Discussion
The New King of Social: Short-Form Videos - Marketers looking to target younger consumers must invest in their short-form video strategy and execution.
10:35 - 11:35
Roundtables
Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation - How can organizations replicate their in-person experiences in a digital environment?
Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021? - What does leadership innovation involve?
Track 3: Data & Analytics: Forging Your Digital Strategy - What are the main challenges you face in embracing a data-driven marketing approach?
11:40 - 12:10
Keynote
A Challenge Addressed! Solution Provider Case Study - In this featured session, our featured Solution Provider partner will address the entire delegation with an end user partner of theirs to highlight and showcase a pressing challenge, actions and the results.
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Technology Enabling the Future - In this featured session, our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.
09:45 - 10:25
Panel Discussion
Beyond the Cart: The Benefits of Shoppable Posts - With the popularity of shoppable posts growing as a result of the pandemic, how can organizations utilize social media to increase their revenue?
10:35 - 11:35
Roundtables
Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation - How can organizations replicate their in-person experiences in a digital environment?
Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021? - What does leadership innovation involve?
Track 3: Data & Analytics: Forging Your Digital Strategy - What are the main challenges you face in embracing a data-driven marketing approach?
11:40 - 12:10
Keynote
The CMO: No Longer Just the Bullhorn for the Brand - Evolving and increasingly demanding customer needs and a tougher competitor landscape means that marketing teams are looking for new strategic approaches and innovation opportunities.
