10 - 12 Mar • America • Online
Why Marketing will Never be the Same
Days
Hours
Mins
Secs
Digital Marketing Summit
Digital Marketing leaders are facing a barrage of new challenges around acquisition, retention, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
70
Attendees100%
Senior Executives9 Hrs
Industry Insights
Why Attend
Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward.
Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
Event Agenda
Day one
Day two
Day three
09:00 - 09:20
Opening Remarks
09:20 - 09:50
Keynote
Agility: Creating the ‘New Normal’ Playbook for a Digital World
A successful pivot to an agile digital channel strategy not only meets customer needs as they unfold but also anticipates the conversation.
Brian Lange VP Marketing, VF Corporation
09:55 - 10:35
Panel Discussion
Navigating the MarTech Stack in 2021: How to Succeed & Utilize
Your marketing technology (MarTech) stack is critical to your organization’s success.
Jane Lee Managing Director - United for Business Marketing, United Airlines
10:45 - 11:45
Roundtables
Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation
How can organizations replicate their in-person experiences in a digital environment?
Elizabeth Kiehm VP of Social Media, State Street Corporation
Tom Tsao Global Head of Digital Marketing & eCommerce, Atlassian
Chandra Elango Head of IT, Go to Market, Atlassian
Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021?
What does leadership innovation involve?
Suruchi Shukla VP Omnichannel Growth Marketing, Tailored Brands
Track 3: Data & Analytics: Forging Your Digital Strategy
What are the main challenges you face in embracing a data-driven marketing approach?
Tiffany Perkins-Munn Managing Director, Global Marketing | Head of Research, Analytics & Data, BlackRock
11:50 - 12:20
Keynote
What Makes a True Partner?
What does partnership mean in the time of digital transformation?
Ekta Chopra Chief Digital Officer, e.l.f Cosmetics
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
The Age of Personal Commerce: Informed Buyers Want to Buy from Informed Brands
Brands need to move towards meeting consumers where they are, and that requires a masterclass in how to best identify and action your data.
Raja Rajamannar Chief Marketing & Communications Officer and President Healthcare Business, Mastercard
09:45 - 10:25
Panel Discussion
Storytelling: How High-fidelity Content Moves the Dial
Join James Impoco, VP Product Development & Creative, as he discusses the key to high-fidelity content, and the benefits that can bring an organization.
James Impoco VP Product Development & Creative, Asurion
10:35 - 11:35
Roundtables
Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation
How can organizations replicate their in-person experiences in a digital environment?
Elizabeth Kiehm VP of Social Media, State Street Corporation
Tom Tsao Global Head of Digital Marketing & eCommerce, Atlassian
Chandra Elango Head of IT, Go to Market, Atlassian
Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021?
What does leadership innovation involve?
Suruchi Shukla VP Omnichannel Growth Marketing, Tailored Brands
Track 3: Data & Analytics: Forging Your Digital Strategy
What are the main challenges you face in embracing a data-driven marketing approach?
Tiffany Perkins-Munn Managing Director, Global Marketing | Head of Research, Analytics & Data, BlackRock
11:40 - 12:10
Keynote
A Challenge Addressed! Solution Provider Case Study
In this featured session, our featured Solution Provider partner will address the entire delegation with an end user partner of theirs to highlight and showcase a pressing challenge, actions and the results.
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Technology Enabling the Future
In this featured session, our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.
09:45 - 10:25
Workshop
The Innovation Mindset: Supercharging Your Digital Transformation
What skillsets are required for an innovative leader in the digital age?
Mohan Nair Former Chief Innovation Officer & SVP, Cambia Health Solutions, and CEO, Emerge Inc
10:30 - 11:30
Roundtables
Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation
How can organizations replicate their in-person experiences in a digital environment?
Elizabeth Kiehm VP of Social Media, State Street Corporation
Tom Tsao Global Head of Digital Marketing & eCommerce, Atlassian
Chandra Elango Head of IT, Go to Market, Atlassian
Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021?
What does leadership innovation involve?
Suruchi Shukla VP Omnichannel Growth Marketing, Tailored Brands
Track 3: Data & Analytics: Forging Your Digital Strategy
What are the main challenges you face in embracing a data-driven marketing approach?
Tiffany Perkins-Munn Managing Director, Global Marketing | Head of Research, Analytics & Data, BlackRock
11:35 - 12:05
Keynote
The CMO: No Longer Just the Bullhorn for the Brand
Evolving and increasingly demanding customer needs and a tougher competitor landscape means that marketing teams are looking for new strategic approaches and innovation opportunities.
Mehdi Tabrizi CMO, Moda Health
