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10 - 12 Mar • America • Online

Why Marketing will Never be the Same

Days

Hours

Mins

Secs
Now!

Digital Marketing Summit

Digital Marketing leaders are facing a barrage of new challenges around acquisition, retention, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

70

Attendees

100%

Senior Executives

9 Hrs

Industry Insights
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Why Attend

Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward.

Our summits are designed to help you:

Build new connections with likeminded senior leaders

Stay current with emerging business trends

Understand the impact new technology can make

De-risk new projects by gaining a broad range of insights 

Accelerate key projects through meaningful new partnerships

Downloadable and actionable takeaways

Event Agenda

Day one
Day two
Day three

09:00 - 09:20

09:00 - 09:20

Opening Remarks

09:20 - 09:50

09:20 - 09:50

Keynote

Agility: Creating the ‘New Normal’ Playbook for a Digital World - A successful pivot to an agile digital channel strategy not only meets customer needs as they unfold but also anticipates the conversation.

09:55 - 10:35

09:55 - 10:35

Panel Discussion

Navigating the MarTech Stack in 2021: How to Succeed & Utilize - Your marketing technology (MarTech) stack is critical to your organization’s success.

10:45 - 11:45

10:45 - 11:45

Roundtables

Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation - How can organizations replicate their in-person experiences in a digital environment?

Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021? - What does leadership innovation involve?

Track 3: Data & Analytics: Forging Your Digital Strategy - What are the main challenges you face in embracing a data-driven marketing approach?

11:50 - 12:20

11:50 - 12:20

Keynote

What Makes a True Partner? - What does partnership mean in the time of digital transformation?

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

The Age of Personal Commerce: Informed Buyers Want to Buy from Informed Brands - Brands need to move towards meeting consumers where they are, and that requires a masterclass in how to best identify and action your data.

09:45 - 10:25

09:45 - 10:25

Panel Discussion

The New King of Social: Short-Form Videos - Marketers looking to target younger consumers must invest in their short-form video strategy and execution.

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation - How can organizations replicate their in-person experiences in a digital environment?

Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021? - What does leadership innovation involve?

Track 3: Data & Analytics: Forging Your Digital Strategy - What are the main challenges you face in embracing a data-driven marketing approach?

11:40 - 12:10

11:40 - 12:10

Keynote

A Challenge Addressed! Solution Provider Case Study - In this featured session, our featured Solution Provider partner will address the entire delegation with an end user partner of theirs to highlight and showcase a pressing challenge, actions and the results.

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

Technology Enabling the Future - In this featured session, our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.

09:45 - 10:25

09:45 - 10:25

Panel Discussion

Beyond the Cart: The Benefits of Shoppable Posts - With the popularity of shoppable posts growing as a result of the pandemic, how can organizations utilize social media to increase their revenue?

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation - How can organizations replicate their in-person experiences in a digital environment?

Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021? - What does leadership innovation involve?

Track 3: Data & Analytics: Forging Your Digital Strategy - What are the main challenges you face in embracing a data-driven marketing approach?

11:40 - 12:10

11:40 - 12:10

Keynote

The CMO: No Longer Just the Bullhorn for the Brand - Evolving and increasingly demanding customer needs and a tougher competitor landscape means that marketing teams are looking for new strategic approaches and innovation opportunities.

Event Highlights

Immerse yourself in the most advanced virtual event platform, blending the convenience and reach of digital with the interaction of physical events. Experience the new way to network with peers with interactive features including:

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Live Polling

The ultimate live polling and gamification tools, keeping your audience engaged.

Audience Q&A

Enabling our team to help you control your session experience.

Interactive Quizzes

Interactive quizzes to gamify your session.

Leadership Excellence Awards

Recognising outstanding Executives who have demonstrated exemplary leadership.

Thought Leadership

Content and insight from industry experts when it matters most.

FAQs

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