Powered by

3 - 5 Nov • America • Online

Why Marketing will Never be the Same

Days

Hours

Mins

Secs

Digital Marketing Summit

Digital Marketing leaders are facing a barrage of new challenges around acquisition, retention, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

70

Attendees

100%

Senior Executives

9 Hrs

Industry Insights
image/svg+xml Watch video

Why Attend

Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward.

Our summits are designed to help you:

Build new connections with likeminded senior leaders

Stay current with emerging business trends

Understand the impact new technology can make

De-risk new projects by gaining a broad range of insights 

Accelerate key projects through meaningful new partnerships

Downloadable and actionable takeaways

Past Programme

Day one
Day two
Day three

09:00 - 09:20

09:00 - 09:20

Opening Remarks

09:20 - 09:50

09:20 - 09:50

Keynote

Agility: Creating the ‘New Normal’ Playbook for a Digital World

A successful pivot to an agile digital channel strategy not only meets customer needs as they unfold but also anticipates the conversation.

Brian Lange VP Marketing, VF Corporation

09:55 - 10:35

09:55 - 10:35

Panel Discussion

Navigating the MarTech Stack in 2021: How to Succeed & Utilize

Your marketing technology (MarTech) stack is critical to your organization’s success.

Jane Lee Managing Director - United for Business Marketing, United Airlines

10:45 - 11:45

10:45 - 11:45

Roundtables

Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation

How can organizations replicate their in-person experiences in a digital environment?

Elizabeth Kiehm VP of Social Media, State Street Corporation
Tom Tsao Global Head of Digital Marketing & eCommerce, Atlassian
Chandra Elango Head of IT, Go to Market, Atlassian

Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021?

What does leadership innovation involve?

Suruchi Shukla VP Omnichannel Growth Marketing, Tailored Brands

Track 3: Data & Analytics: Forging Your Digital Strategy

What are the main challenges you face in embracing a data-driven marketing approach?

Tiffany Perkins-Munn Managing Director, Global Marketing | Head of Research, Analytics & Data, BlackRock

11:50 - 12:20

11:50 - 12:20

Keynote

What Makes a True Partner?

What does partnership mean in the time of digital transformation?

Ekta Chopra Chief Digital Officer, e.l.f Cosmetics

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

The Age of Personal Commerce: Informed Buyers Want to Buy from Informed Brands

Brands need to move towards meeting consumers where they are, and that requires a masterclass in how to best identify and action your data.

Raja Rajamannar Chief Marketing & Communications Officer and President Healthcare Business, Mastercard

09:45 - 10:25

09:45 - 10:25

Panel Discussion

Storytelling: How High-fidelity Content Moves the Dial

Join James Impoco, VP Product Development & Creative, as he discusses the key to high-fidelity content, and the benefits that can bring an organization.

James Impoco VP Product Development & Creative, Asurion

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation

How can organizations replicate their in-person experiences in a digital environment?

Elizabeth Kiehm VP of Social Media, State Street Corporation
Tom Tsao Global Head of Digital Marketing & eCommerce, Atlassian
Chandra Elango Head of IT, Go to Market, Atlassian

Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021?

What does leadership innovation involve?

Suruchi Shukla VP Omnichannel Growth Marketing, Tailored Brands

Track 3: Data & Analytics: Forging Your Digital Strategy

What are the main challenges you face in embracing a data-driven marketing approach?

Tiffany Perkins-Munn Managing Director, Global Marketing | Head of Research, Analytics & Data, BlackRock

11:40 - 12:10

11:40 - 12:10

Keynote

A Challenge Addressed! Solution Provider Case Study

In this featured session, our featured Solution Provider partner will address the entire delegation with an end user partner of theirs to highlight and showcase a pressing challenge, actions and the results.

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

Technology Enabling the Future

In this featured session, our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.

09:45 - 10:25

09:45 - 10:25

Workshop

The Innovation Mindset: Supercharging Your Digital Transformation

What skillsets are required for an innovative leader in the digital age?

Mohan Nair Former Chief Innovation Officer & SVP, Cambia Health Solutions, and CEO, Emerge Inc

10:30 - 11:30

10:30 - 11:30

Roundtables

Track 1: Pivoting Online: How Customer Experience is Driving Digital Transformation

How can organizations replicate their in-person experiences in a digital environment?

Elizabeth Kiehm VP of Social Media, State Street Corporation
Tom Tsao Global Head of Digital Marketing & eCommerce, Atlassian
Chandra Elango Head of IT, Go to Market, Atlassian

Track 2: Leadership Innovation: Is Talent the Competitive Differentiator for 2021?

What does leadership innovation involve?

Suruchi Shukla VP Omnichannel Growth Marketing, Tailored Brands

Track 3: Data & Analytics: Forging Your Digital Strategy

What are the main challenges you face in embracing a data-driven marketing approach?

Tiffany Perkins-Munn Managing Director, Global Marketing | Head of Research, Analytics & Data, BlackRock

11:35 - 12:05

11:35 - 12:05

Keynote

The CMO: No Longer Just the Bullhorn for the Brand

Evolving and increasingly demanding customer needs and a tougher competitor landscape means that marketing teams are looking for new strategic approaches and innovation opportunities.

Mehdi Tabrizi CMO, Moda Health

Event Highlights

Immerse yourself in the most advanced virtual event platform, blending the convenience and reach of digital with the interaction of physical events. Experience the new way to network with peers with interactive features including:

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Live Polling

The ultimate live polling and gamification tools, keeping your audience engaged.

Audience Q&A

Enabling our team to help you control your session experience.

Interactive Quizzes

Interactive quizzes to gamify your session.

Thought Leadership

Content and insight from industry experts when it matters most.

FAQs

Still have a question contact us below

Previous attendees include