

Digital Marketing leaders are facing a barrage of new challenges around acquisition, retention, and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
Connect with 70+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward.
Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
09:00 - 09:20
09:20 - 09:50
09:55 - 10:35
Forget What You Thought You Knew: How Customer-Obsessed Brands Approach Content Differently
By the time this session ends, thousands of customers will have formed an opinion of your brand. What will it be? Learn how to transform your approach to content so that every connection is gold.
10:35 - 10:45
10:45 - 11:45
Track 1: Maximizing Personalization to Meet Consumers Where They Are
The modern customer journey spans multiple devices and channels, and as brands continue to focus on building relationships with customers, meaningful engagement should be the focus of their approach. A new balance has been struck between the on and offline worlds and now is the time to reimagine personalization tactics.
Track 2: Conversational Marketing - Fuelling the latest innovations in consumer engagement
The customer journey has undergone major changes over the past two years, with mounting evidence to suggest that more and more people will increase their spending with a brand they engage with on social media. Brands have been communicating with their customers for years, so conversational marketing isn’t anything new. However, with the rise in social media and chatbots, these conversations can happen on a larger scale, faster and more seamlessly than ever before.
Track 3: Content to Commerce -Providing value through authentic content marketing
As customer journeys and mindsets are changing, the role of content marketing is becoming both more important and more complicated to deliver. 73% of marketers are already investing in social commerce, while 79% are expected to continue the trend over the next three years (Perform, 2021). Social commerce spending has risen by 35.8% to $36.62 billion over the past year, so how do you ensure you deliver content that drives the value and authenticity that consumers demand?
11:50 - 12:20
Live Stream and Video Commerce; The Future of Digital Is Here
The online behaviours that were pandemic accelerated are becoming permanent, as now more than half of the US Population is a Millennial, GenZ or younger. Authenticity, short, video content, and experiences are what they crave digitally. Shoppable video commerce and immersive, interactive live streams are a $300bn industry in China. These discovery and shopping behaviors are quickly moving west to the US, where the market size is expected to double in the next year.
09:00 - 09:10
09:10 - 09:40
Gaming the Future: How Gaming is Influencing Digital Entertainment and Technology
The ubiquity of gaming has increasingly demanded attention from technologists and marketers alike. Through rapid growth and engagement over the past few years gaming has expanded the influence of gaming to shaping consumers' digital entertainment habits, generational media behaviors, and nothing less than the very future of the internet via concepts such as the metaverse. This session will explore gaming’s impact on the adoption of technology and entertainment consumption behaviors, with an emphasis on its role in shaping the future of entertainment and will help brands and marketers better understand how they should think about gaming in the years to come.
09:45 - 10:20
Diversity and Inclusion Panel
What is your awareness and understanding of diversity and inclusion, and how can you incorporate this into your marketing strategy? Marketing leaders must place a greater emphasis on teaching successful engagement with diversity. Research demonstrates that diverse groups are more innovative, creative, and better at solving the types of complex problems that confront contemporary society. Increasing diversity content in your marketing strategy can open up more opportunities and better prepares leaders to successfully lead in dynamic and complex marketplaces.
10:25 - 10:35
10:35 - 11:35
Track 1: Maximizing Personalization to Meet Consumers Where They Are
The modern customer journey spans multiple devices and channels, and as brands continue to focus on building relationships with customers, meaningful engagement should be the focus of their approach. A new balance has been struck between the on and offline worlds and now is the time to reimagine personalization tactics.
Track 2: Conversational Marketing - Fuelling the latest innovations in consumer engagement
The customer journey has undergone major changes over the past two years, with mounting evidence to suggest that more and more people will increase their spending with a brand they engage with on social media. Brands have been communicating with their customers for years, so conversational marketing isn’t anything new. However, with the rise in social media and chatbots, these conversations can happen on a larger scale, faster and more seamlessly than ever before.
Track 3: Content to Commerce -Providing value through authentic content marketing
As customer journeys and mindsets are changing, the role of content marketing is becoming both more important and more complicated to deliver. 73% of marketers are already investing in social commerce, while 79% are expected to continue the trend over the next three years (Perform, 2021). Social commerce spending has risen by 35.8% to $36.62 billion over the past year, so how do you ensure you deliver content that drives the value and authenticity that consumers demand?
11:40 - 12:10
FROM CONTENT CREATORS TO ROI-DRIVERS: How influencer marketing went from a "nice to have" to a "must have" to drive growth
We want to show you how your brand can change its way of thinking about the importance of influencer marketing in your overarching marketing strategy. What used to be a nice way to get relatable content and tap into native audiences, has now evolved to being a must have in driving meaningful audience growth and driving ROI. It's time to re-think the role of influencers knowing how this space has evolved through innovation, new platforms and capabilities, and an explosion of new talent and creativity.
09:00 - 09:10
09:10 - 09:40
The Big Merg between Online and Offline Worlds
It’s easy to get lost in a bubble when working in digital marketing. We began to assume that during Covid everyone must be online in some capacity and ignore the fact that some of us just don’t gel with online advertising. For that reason, we often see brands push forward two marketing channels: online and offline.
09:45 - 10:25
How Contextual Advertising Strategies Can Benefit Performance Campaigns
Facing new challenges from cookie deprecation and looking for new tools to best achieve your campaign goals? Join this session to discuss and discover how innovative techniques in contextual advertising are pushing the boundaries, giving marketers a new avenue to reach performance in a privacy-safe environment.
10:30 - 11:30
11:35 - 12:05
Those that play together, win together. Unifying creativity, analytics, and purpose
According to a study by McKinsey Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. Each element of the triple play is critical. Creativity is part of the origin story of marketing. It’s in the breakthrough ideas that have always underpinned bold, imaginative campaigns. The last revolution in marketing was all about the fusion of creativity and data analytics. What’s new today is partly the addition of purpose, the statement of a goal higher than just ringing up the next transaction.
Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.
The ultimate live polling and gamification tools, keeping your audience engaged.
Enabling our team to help you control your session experience.
Interactive quizzes to gamify your session.
Content and insight from industry experts when it matters most.
There is no cost associated with attending a GDS Summit. In return, we ask that all senior executives in participation attend for the full duration to ensure that all attendees get maximum value and insight from the interactive roundtables, live Q&As and breakout networking sessions.
Our digital summit portfolio is designed to bring together senior decision makers from large global businesses and innovative disruptor brands to drive industry forward through addressing business critical challenges collaboratively.
If you’re keen to build new connections with likeminded leaders, de-risk your projects through new insight and establish new partnerships that can accelerate your projects then apply to attend today.
Complete our ‘apply to attend’ form on the event page if you’re interested in attending the summit and you meet our application criteria. A member of the GDS team will then reach out to run you through the programme and event format and discuss your participation.
On stage: co-host a panel discussion with a group of likeminded senior executives or host a solo keynote presentation. Both slots include elements of interactive audience Q&A
Off stage: become a roundtable moderator, leading the discussion with the same cohort of executives for the duration of the summit around a specific topic you’ve agreed to focus on during the roundtable session.
We can tailor a partnership package to help meet your business objectives. This might include brand awareness, driving traffic to your site or quality editorial content via exclusive interviews and Q&As with our executive audience. Enquire today for more information.
Still have a question contact us below
You will leave the summit with best practices to immediately apply back to your organisation and new connections from meaningful conversations.
If you haven’t been to a GDS Digital Summit, you will be incredibly impressed. It’s far more engaging than most digital event experiences. It’s a very interactive environment.
I connected with peers that I know I’ll stay in touch with, including suppliers which have presented a fantastic opportunity for 7-Eleven Global in the future. It may well be the most valuable summit I’ve attended in many years
Thank you so much! Great Summit - an outstanding 3 days that culminated in this Award ... I am humbled and honored. Congratulations to you all for pulling off a Hybrid Summit with Augmented Reality features that are truly unparalleled in the Industry! Collaborative, Interactive & showcasing leading edge technology ... GDS Summits really set the bar so high that a return to physical conferences might be re-evaluated in the Industry. You are an amazing Team of Professionals & I am truly honoured to have been a part of this Summit.