19 - 21 Apr • Europe • Online
The Evolution of the Marketing Skillset
Days
Hours
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CMO Digital Summit
CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.
Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.
45
Attendees100%
Senior Executives9 Hrs
Industry Insights
Why Attend
Connect with 45+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:
Build new connections with likeminded senior leaders
Stay current with emerging business trends
Understand the impact new technology can make
De-risk new projects by gaining a broad range of insights
Accelerate key projects through meaningful new partnerships
Downloadable and actionable takeaways
Event Agenda
Day one
Day two
Day three
09:00 - 20:00
Opening Remarks
Intro & Challenger Panel - 3 Roundtable moderators
09:20 - 09:50
Keynote
Building the Healthcare Industry of tomorrow
Why creativity matters more than ever for the Consumer Health industry
Patricia Corsi Global Chief Marketing & Digital Officer, Bayer
09:55 - 10:35
Interactive Panel
Leadership Innovation: is talent the competitive differentiator for 2021?
Informed buyers want to buy from informed brands. In turn, this requires brands to evolve beyond the age of personalization into an age of personal commerce.
Alexandre Aime VP Strategic Marketing Communication, Schneider Electric
Nigel Tordoff Chief Customer Officer, Molson Coors
Brenda McWilliams-Piatek VP Brand & Marketing Operations, FedEx
10:35 - 10:45
Insight Break
10:45 - 11:45
Roundtables
Track 1: Leadership Innovation: is talent the competitive differentiator for 2021?
How can you leverage the gig economy to scale downstream activities?
Professor Daniel Rukare , Hult International Business School
Patrick Johnson CEO, Hybrid Theory
Track 2: Agility: creating the ‘new normal’ playbook for a digital world
Collaborate on channel strategy design – how can marketing, IT and sales relationships evolve?
Liliana Caimacan Head of Innovation/ Professor of Marketing & Innovations, Tata Consumer Products & Hult International Business School
Track 3: Data & Analytics – How do you anticipate the conversation?
What are the main challenges you face in embracing a data-driven marketing approach?
Andrea Kocsis Executive Director of Digital Transformation - Europe Confectionery, Nestle
12:00 - 12:40
Keynote
What Makes a True Partner
In this session our Diamond Solution Provider partner will address the entire delegation with an end user of theirs to highlight and showcase what a true partnership means between executives and solution providers in today’s climate.
Cristina Serra Sanchez Global SVP Brand Strategy & Guest Experience, Radisson Hotels
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
Agile Business Transformation and Future Proofing
A 3-Step value model of future proofing for agile business transformation and growth
Liliana Caimacan Head of Innovation/ Professor of Marketing & Innovations, Tata Consumer Products & Hult International Business School
Professor Daniel Rukare , Hult International Business School
09:45 - 10:25
Workshop
From Selling to Mattering
Lessons from transforming modern marketing’ Creating more engaging audience-first content vs. traditional product marketing, through an agile delivery model
David Newton Global Consumer Creation & Strategy Leader , Philips
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: Leadership Innovation: is talent the competitive differentiator for 2021?
How can you leverage the gig economy to scale downstream activities?
Track 2: Agility: creating the ‘new normal’ playbook for a digital world
Collaborate on channel strategy design – how can marketing, IT and sales relationships evolve?
Track 3: Data & Analytics – How do you anticipate the conversation?
What are the main challenges you face in embracing a data-driven marketing approach?
11:40 - 12:10
Keynote
Parking is fascinating – The digital transformation of an analogue business into a marketing and product powerhouse
• With 11,500 car parks in 13 countries, APCOA Parking is the #1 Parking Operator in Europe. Get the inside story of how it transformed itself into a B2C and B2B2C powerhouse, by connecting Parking to Mobility and Urban Life.
Xavier Vallee CMO, Apcoa Parking
09:00 - 09:10
Opening Remarks
09:10 - 09:40
Keynote
“Everyone has a plan before I punch them in the face” (Mike Tyson) - Implementing Agile Through Covid and add speaker: Mark Evans - Managing Director Marketing & Digital - Direct Line
In this session our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.
Mark Evans Managing Director Marketing & Digital , Direct Line
09:45 - 10:25
Workshop
Fluid Experiences ❤️ Data
Nurcin Kocoglu Chief Marketing & Brand Officer, Boyner
10:25 - 10:35
Insight Break
10:35 - 11:35
Roundtables
Track 1: Leadership Innovation: is talent the competitive differentiator for 2021?
How can you leverage the gig economy to scale downstream activities?
Track 2: Agility: creating the ‘new normal’ playbook for a digital world
Collaborate on channel strategy design – how can marketing, IT and sales relationships evolve?
Track 3: Data & Analytics – How do you anticipate the conversation?
What are the main challenges you face in embracing a data-driven marketing approach?
11:40 - 12:10
Keynote
We're in this together - fusion and the new ecosystem
Amid uncertainty, 2020 saw brands enter into new partnerships that engaged customers in novel ways.
Fernando Machado CMO, Activision Blizzard
