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5 - 7 Apr • America • Online

The Evolution of the Marketing Skillset

Days

Hours

Mins

Secs
Now!

CMO Brand Digital Summit

CMOs are facing a barrage of new challenges around acquisition and loyalty due to evolving customer behaviours and the accelerating shift towards e-commerce due to the pandemic.

Sense check your approach with likeminded industry experts, sharing insight on business-critical challenges and disruptive technology and drive your industry forward collaboratively.

90

Attendees

100%

Senior Executives

9 Hrs

Industry Insights
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Why Attend

Connect with 90+ senior Marketing leaders for a curated agenda focused on tackling your current business critical challenges and driving industry forward. Our summits are designed to help you:

Build new connections with likeminded senior leaders

Stay current with emerging business trends

Understand the impact new technology can make

De-risk new projects by gaining a broad range of insights

Accelerate key projects through meaningful new partnerships

Downloadable and actionable takeaways

Calling All Outstanding Brand Leaders - USA

FREE TO ENTER • OPEN NOW • CLOSING 5 MARCH

This award will recognise outstanding C-Suite (or equivalent) marketing executives who can demonstrate exemplary leadership through real-world achievements in their field. Judges are particularly interested in seeing evidence of the applied creativity alongside innovative technologies and strategies over the last 12 months, which have led to improved business performance and reputational benefits.

Event Agenda

Day one
Day two
Day three

09:00 - 09:20

09:00 - 09:20

Opening Remarks

Intro & Challenger Panel - 3 Roundtable moderators

09:20 - 09:50

09:20 - 09:50

Keynote

Bring life to your brand - making participation part of your strategy

Customer boundaries are constantly evolving. No longer are they simply an end-user looking for the quickest route to purchase. They are brand ambassadors, influencers, collaborators, and innovators creating a two-way street when it comes to customer engagement. Insights into who, where and what motivates consumers are key. How can CMO's lean into this and differentiate themselves from the competition? Where can participation be integrated into your engagement strategy? What platforms work best for engagement?

Amy Fuller CMO, Accenture

09:55 - 10:35

09:55 - 10:35

Workshop

Redefining ‘Business as Usual’ - At the end of the day what still matters for CMO’s is driving the business forward even in an uncertain future, so what does this look like in 2021?

10:35 - 10:45

10:35 - 10:45

Insight Break

10:45 - 11:45

10:45 - 11:45

Roundtables

Track 1: Agility: creating the ‘new normal’ playbook for a digital world - What does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world

Track 2: Leadership Innovation: is talent the competitive differentiator for 2021? - What does leadership innovation involve?

Track 3: Data & Analytics – How do you anticipate the conversation? - What are the main challenges you face in embracing a data-driven marketing approach?

12:20 - 12:40

12:20 - 12:40

Keynote

What Makes a True Partner - In this session our Diamond Solution Provider partner will address the entire delegation with an end user of theirs to highlight and showcase what a true partnership means.

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

The Age of Personal Commerce: Informed Buyers Want to Buy from Informed Brands - Informed buyers want to buy from informed brands.

09:45 - 10:25

09:45 - 10:25

Workshop

Video 2021: is less more? - How can brands utilise platforms such as TikTok, Snapchat and Instagram?

10:25 - 10:35

10:25 - 10:35

Insight Break

10:35 - 11:35

10:35 - 11:35

Roundtables

Track 1: Agility: creating the ‘new normal’ playbook for a digital world - What does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world

Track 2: Leadership Innovation: is talent the competitive differentiator for 2021? - What does leadership innovation involve?

Track 3: Data & Analytics – How do you anticipate the conversation? - What are the main challenges you face in embracing a data-driven marketing approach?

11:40 - 12:10

11:40 - 12:10

Keynote

The CMO: No Longer Just the Bullhorn for the Brand - How will the role of the CMO evolve over the next 5 years?

Nick Ragone, CMO, Ascension

09:00 - 09:10

09:00 - 09:10

Opening Remarks

09:10 - 09:40

09:10 - 09:40

Keynote

Technology Enabling the Future – Solution Provider Vision
- In this session our featured Solution Provider partner will address the entire delegation to discuss how technology is enabling and will continue to enable the future of the industry or sector.

09:45 - 10:45

09:45 - 10:45

Roundtables

Track 1: Agility: creating the ‘new normal’ playbook for a digital world - What does the ‘new normal’ look like when it comes to making agile marketing a reality for an increasingly digital world

Track 2: Leadership Innovation: is talent the competitive differentiator for 2021? - What does leadership innovation involve?

Track 3: Data & Analytics – How do you anticipate the conversation? - What are the main challenges you face in embracing a data-driven marketing approach?

10:50 - 11:30

10:50 - 11:30

Awards

11:35 - 12:05

11:35 - 12:05

Keynote

We're in this together - fusion and the new ecosystem
- In this session we will explore a recent case study of collaboration between brands and how this fusion trend supports a new ecosystem, overcoming defensive mindsets with entirely new solutions.

Event Highlights

Immerse yourself in the most advanced virtual event platform, blending the convenience and reach of digital with the interaction of physical events. Experience the new way to network with peers with interactive features including:

Audience Interaction

Engage with a virtual live audience just as you would at a physical event and create meaningful conversations.

Live Polling

The ultimate live polling and gamification tools, keeping your audience engaged.

Audience Q&A

Enabling our team to help you control your session experience.

Interactive Quizzes

Interactive quizzes to gamify your session

Leadership Excellence Awards

Recognising outstanding Executives who have demonstrated exemplary leadership

Thought Leadership

Content and insight from industry experts when it matters most

FAQs

Still have a question contact us below

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