Re-Evaluate, Re-Shape, Re-Connect – Marketing Leadership in a Culture of Change
In October 2016 the 7th Annual Next Generation CMO Summit will bring together a select group of 100 senior marketing decision makers and business leaders from across North America.
Across the marketing sector sophisticated analytics tools are enabling organisations to cut through reams of customer data to deliver valuable insight. Attending executives will be debating the impact these new technologies are having, and what effect they will have on the future of their industry.
Through essential business conversation and extensive networking the event aims to solve key business challenges around marketing strategies and data and analytics.
The Key Themes of the program are ‘Analytics & Attribution: Forging a Path to Better Engagement’, ‘Marketing Strategies: Tackling the Hyper-Connected Era’, and ‘Consumer Engagement: Marketing’s Role in Customer Experience.
From case studies that lift the lid on operations inside the marketing departments of leading organisations, to workshops and collaborative sessions that focus on real challenges and future technology innovations; the CMO US Summit provides you with plenty of reasons to engage and network with industry peers.
Three Key Themes for the Event
Analytics & Attribution: Forging A Path to Better Engagement
Marketing Strategies: Tackling the Hyper-Connected Era
Consumer Engagement: Marketing’s Role in Customer Experience